IAB Europe Explains… New Video Series
Want a simple and sensible explanation on different industry topics, challenges and emerging trends? Introducing ‘IAB Europe Explains’... This new initiative brings together industry experts from our membership to provide the explanations that will help you make sense of our ever evolving and changing ecosystem!
The first videos in this series explain (click on the links to access the videos):
- What Digital Advertising is
- What Programmatic Advertising is
- How Programmatic Advertising Works
- The Opportunities and Challenges of Programmatic Advertising
- The Future Trends Defining the Future of Digital Advertising
The videos range from 5 to 10 minutes long so you can sit back, grab a coffee and become an industry expert in no time.