Knowledge Hub

IAB Europe Explains… How Programmatic Advertising Works

The following industry experts explain how programmatic advertising works, what a DSP, SSP and DMP is, types of data available, how to use data in programmatic and the buying models available. 

  • Ben Geach, Senior Director, Global Product Strategy, Oracle Data Cloud
  • Oliver Gertz, Managing Director, Interactation EMEA, MediaCom
  • Jade Grant, Solutions Consultant, IPONWEB
  • Jacqueline Boaky, Senior Director, Customer Success, PubMatic
  • Lisa Kalyuzhny, Senior Director, Advertiser Solutions EMEA, PubMatic
  • Daniel Knapp, Chief Economist, IAB Europe
  • Emmanuel Josserand, Brand, Agency and Industry Relations, FreeWheel
  • Simon Baker, Head of Programmatic EMEA, Bloomberg Media Group

Watch the video here. 

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