Interactive Advertising Bureau
post thumbnail

IAB Europe Explains… Programmatic Advertising

Sep 16,2019
Marie-Clare Puffett

The following industry experts explain what programmatic advertising, how digital evolved into programmatic and how it will continue to evolve.

  • Emmanuel Josserand, Brand, Agency and Industry Relations, FreeWheel
  • Oliver Gertz, Managing Director, Interactation EMEA, MediaCom
  • Lisa Kalyuzhny, Senior Director, Advertiser Solutions EMEA, PubMatic
  • Ben Geach, Senior Director, Global Product Strategy, Oracle Data Cloud
  • Daniel Knapp, Chief Economist, IAB Europe
  • Tom Fryett, Head of Programmatic Development EMEA, Omnicom Media Group
  • Simon Baker, Head of Programmatic EMEA, Bloomberg Media Group

Watch the video here. 

Watch the other IAB Europe Explains videos:

Related posts

BVDW's Updated Market Overview: PUR / "Pay-or-Consent" Models April 2024

The Federal Association of the Digital Economy (BVDW) e. V. has updated its market overview of PUR/“Pay or Consent” models. […]

Read More
[Watch on Demand] Event Highlights and Session Recordings from Our Great Debate on Sustainability in Digital Advertising 2024

On the 26th of March, we hosted our first Great Debate of 2024 where we saw hundreds of stakeholders from […]

Read More
IAB Europe's Mapping of Greenhouse Gas Estimation Solutions in Digital Advertising

IAB Europe's first-ever Mapping of Greenhouse Gas (GHG) Estimation Solutions in Digital Advertising presents the range of emissions models currently […]

Read More
1 2 3 80

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram