IAB Europe Explains… Programmatic Advertising

Sep 16,2019

Marie-Clare Puffett

KnowledgeHubProgrammatic

The following industry experts explain what programmatic advertising, how digital evolved into programmatic and how it will continue to evolve.

Emmanuel Josserand, Brand, Agency and Industry Relations, FreeWheel
Oliver Gertz, Managing Director, Interactation EMEA, MediaCom
Lisa Kalyuzhny, Senior Director, Advertiser Solutions EMEA, PubMatic
Ben Geach, Senior Director, Global Product Strategy, Oracle Data Cloud
Daniel Knapp, Chief Economist, IAB Europe
Tom Fryett, Head of Programmatic Development EMEA, Omnicom Media Group
Simon Baker, Head of Programmatic EMEA, Bloomberg Media Group

Watch the video here.

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