IAB Europe Explains… How Programmatic Advertising Works

The following industry experts explain how programmatic advertising works, what a DSP, SSP and DMP is, types of data available, how to use data in programmatic and the buying models available. 

• Ben Geach, Senior Director, Global Product Strategy, Oracle Data Cloud
• Oliver Gertz, Managing Director, Interactation EMEA, MediaCom
• Jade Grant, Solutions Consultant, IPONWEB
• Jacqueline Boaky, Senior Director, Customer Success, PubMatic
• Lisa Kalyuzhny, Senior Director, Advertiser Solutions EMEA, PubMatic
• Daniel Knapp, Chief Economist, IAB Europe
• Emmanuel Josserand, Brand, Agency and Industry Relations, FreeWheel
• Simon Baker, Head of Programmatic EMEA, Bloomberg Media Group

Watch the video here. 

Watch the other IAB Europe Explains videos:

• What Digital Advertising is
• What Programmatic Advertising is 
• The Opportunities and Challenges of Programmatic Advertising
• The Future Trends Defining the Future of Digital Advertising