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IAB Europe Explains… Programmatic Advertising
The following industry experts explain what programmatic advertising, how digital evolved into programmatic and how it will continue to evolve.
- Emmanuel Josserand, Brand, Agency and Industry Relations, FreeWheel
- Oliver Gertz, Managing Director, Interactation EMEA, MediaCom
- Lisa Kalyuzhny, Senior Director, Advertiser Solutions EMEA, PubMatic
- Ben Geach, Senior Director, Global Product Strategy, Oracle Data Cloud
- Daniel Knapp, Chief Economist, IAB Europe
- Tom Fryett, Head of Programmatic Development EMEA, Omnicom Media Group
- Simon Baker, Head of Programmatic EMEA, Bloomberg Media Group
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