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IAB Europe Explains… Programmatic Advertising

The following industry experts explain what programmatic advertising, how digital evolved into programmatic and how it will continue to evolve.

  • Emmanuel Josserand, Brand, Agency and Industry Relations, FreeWheel
  • Oliver Gertz, Managing Director, Interactation EMEA, MediaCom
  • Lisa Kalyuzhny, Senior Director, Advertiser Solutions EMEA, PubMatic
  • Ben Geach, Senior Director, Global Product Strategy, Oracle Data Cloud
  • Daniel Knapp, Chief Economist, IAB Europe
  • Tom Fryett, Head of Programmatic Development EMEA, Omnicom Media Group
  • Simon Baker, Head of Programmatic EMEA, Bloomberg Media Group

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