IAB Europe Explains… How Programmatic Advertising Works

Sep 16,2019

Marie-Clare Puffett

Uncategorized

The following industry experts explain how programmatic advertising works, what a DSP, SSP and DMP is, types of data available, how to use data in programmatic and the buying models available.

Ben Geach, Senior Director, Global Product Strategy, Oracle Data Cloud
Oliver Gertz, Managing Director, Interactation EMEA, MediaCom
Jade Grant, Solutions Consultant, IPONWEB
Jacqueline Boaky, Senior Director, Customer Success, PubMatic
Lisa Kalyuzhny, Senior Director, Advertiser Solutions EMEA, PubMatic
Daniel Knapp, Chief Economist, IAB Europe
Emmanuel Josserand, Brand, Agency and Industry Relations, FreeWheel
Simon Baker, Head of Programmatic EMEA, Bloomberg Media Group

Watch the video here.

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