Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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October 6, 2021

IAB Europe Attitudes to Programmatic Advertising 2021 Report

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September 23, 2021

New BCG Report from Google - "The Fast Track to Digital Marketing Maturity"

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September 15, 2021

The Wider Socio-Economic and Cultural Value of Targeted Advertising in Europe

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August 27, 2021

New Digital Advertising Trends Report 2021 From Smaato

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May 6, 2021

Admitad Report - Inside AdTech - Fashion & Apparel

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April 27, 2021

New Research from Freewheel - Viewers Insights CTV-AVOD 2021

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April 22, 2021

IAS Media Quality Report - Trends from H2 2020

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March 29, 2021

New Guide from Samsung Ads - Decoding the On Demand TV Landscape

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March 2, 2021

New Research from Magnite: CTV - The Future Forward

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November 18, 2020

IAB Netherlands Research: The C-level Is Looking For The Right Balance

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November 5, 2020

Webinar Recording - IAB Europe Industry Insider - Where Great Ads Thrive with Kantar

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August 3, 2020

Insights from Think with Google - How people decide what to buy lies in the “messy middle” of the purchase journey

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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