This new survey from IAB Europe identifies buyers’ digital advertising quality concerns and their attitudes towards industry standards for these concerns.
The survey found that buyers are willing to pay more for premium, high quality and trusted inventory and that the majority prefer to spend their advertising budget with suppliers that adhere to industry standards in the area of quality.
The study, initiated in 2021, offers an in-depth look at the dynamics of the French programmatic market. It aims to […]
IAB Europe’s Sustainability Standards Committee has developed the State of Readiness – Sustainability in Digital Advertising survey to gain valuable […]
IAB Spain has release a White Paper on the Metaverse and Web3 prepared by its Metaverse Commission. The objective of […]