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IAB Europe Buyers Survey on Digital Advertising quality

Jul 14,2022
Marie-Clare Puffett
Ad fraudBrand safetyBrand SuitabilityKnowledgeHub

This new survey from IAB Europe identifies buyers’ digital advertising quality concerns and their attitudes towards industry standards for these concerns.

The survey found that buyers are willing to pay more for premium, high quality and trusted inventory and that the majority prefer to spend their advertising budget with suppliers that adhere to industry standards in the area of quality.

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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