This new survey from IAB Europe identifies buyers’ digital advertising quality concerns and their attitudes towards industry standards for these concerns.
The survey found that buyers are willing to pay more for premium, high quality and trusted inventory and that the majority prefer to spend their advertising budget with suppliers that adhere to industry standards in the area of quality.
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]