Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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November 28, 2019

How To Optimise Your Supply Path In Four Steps: A Guide For Buyers

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November 21, 2019

Adform White Paper: Fact or Fiction? The Threat of a Cookie Apocalypse

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November 21, 2019

Adform White Paper: The Benefits of Cross-Device Marketing

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November 21, 2019

Adform White Paper: Ad Fraud

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November 20, 2019

Virtual Programmatic Day - Watch Europe’s Greatest Virtual Event!

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November 18, 2019

IAB Europe Economic Trends Forum recording & infographic – Connected TV Advertising

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November 14, 2019

IAS Study: The Ripple Effect - Why you may be annoying your audience - and you didn't even know it

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November 4, 2019

Sublime infographic: High-impact ad formats

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October 25, 2019

IAB Europe Infographic – Digital Audio Advertising

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October 25, 2019

IAB Europe Webinar Recording: Programmatic Native Advertising – Measurement & Creativity Considerations

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October 24, 2019

FreeWheel Council for Premium Video and MTM Report: The State of European TV Attribution

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October 9, 2019

Facebook Case Studies: Business Results from Mobile & Video Ads

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