Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Helen Mussard
Following on from IAB Europe's recent Economic Trends Forum webinars which have been dedicated to assessing the impact COVID-19 is having on our industry and in particular digital investment, IAB Europe’s Chief Economist, Daniel Knapp provides an updated outlook for 2020 and 2021 based on the announcements of Q2 results. This webinar was recorded live with over 100 people in attendance. The webinar features an audience Q&A at the end of the session.
Watch can watch the recording here on YouTube.
Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]
