Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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May 8, 2025

[Watch on Demand] IAB Europe’s Great Debate - Retail Media H1 2025 Wrap-Up

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May 8, 2025

IAB Europe’s Pan-European Retail & Commerce Media Landscape

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May 8, 2025

IAB Europe Retailer Digital Advertising Capability Map - Updated May 2025

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April 17, 2025

IAB Europe’s Guide to Sponsored Products

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March 26, 2025

IAB Europe's Retail & Commerce Media Definitions One Pager

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March 26, 2025

IAB Europe’s Updated Retail & Commerce Media Glossary - March 2025

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March 6, 2025

IAB Europe Guide to Native Ad Formats for Retail Media Networks

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December 3, 2024

IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards

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November 7, 2024

[Watch on Demand] IAB Europe’s Great Debate - Retail Media H2 2024

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October 17, 2024

IAB Europe's Guide to Omnichannel Retail Media

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October 17, 2024

IAB Europe’s Retailer Digital Advertising Capability Map - Updated October 2024

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September 18, 2024

IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards for Public Comment

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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