Module 7 – What Do I Do With All This Data? Becoming a Data-First Manager – Advanced Analytics & Big Data

Big Data - an overused miss understood term. Organisations are now more than every putting more emphasis on Big Data and its application. However conceptual to practical is often a big jump. Understand the problems that can arise in the pursuit of Big Data. Understand best practice and how to use data to improve your organisation’s digital advertising performance.

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