This module provides an introduction to the fundamentals of digital advertising. It is focused on helping those interested in becoming sales or operational digital executives and those wanting a refresher on key topics. It provides a comprehensive overview of the market landscape and the digital advertising ecosystem, explains key terms and concepts, and how digital advertising works including targeting, channels and formats, as well as relevant metrics.
We can organise custom trainings for your team(s). Please contact firstname.lastname@example.org for more information.