Module 8 – Navigating Buzzwords and a Deep Dive Into Market Topics for Digital Advertising and Marketing Managers

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    Tuesday 15th June

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    10:15am CET

The digital display market is one that moves at pace.  It’s often possible to have conversations with people using three letter acronyms (TLA) and actually have no idea what the other person is talking about. We dive into the weeds of specific acronyms, jargon and hot topics currently within the industry arming you with strong topical conversation points. In part one of a two part module we cover:

  1. Artificial intelligence (AI) vs Intelligence Augmentation (IA)
  2. Advertising in the clouds - a shift to the cloud
  3. What everyone means by transparency
  4. Tools vs Platforms
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