Interactive Advertising Bureau

Module 6 - Future proofing your abilities in digital sales and operations roles

Under the cloud of a pandemic the world has moved online and this includes the way in which we have to engage with our audience. We will help you understand both the buy and sell side aspects of the digital marketplace and how to future-proof your abilities in digital sales and operational roles.

  1. The do’s and don’ts of  digital and programmatic advertising (focus on the right metrics, understanding performance, using the right channel)
  2. What’s next in digital and programmatic (post cookie / combination of data infrastructure)
  3. Four key skills you will need as a digital expert
  4. Building a product portfolio for your team and clients
  5. Building long term partnerships with your clients

We can organise custom trainings for your team(s). Please contact for more information.

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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