Bootcamp Trainers

Daniel-Knapp-IAB Europe

Daniel Knapp

Chief Economist, IAB Europe

Dr. Daniel Knapp is Chief Economist at IAB Europe. He is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence. Daniel spent 11 years at IHS Markit, latterly as Executive Director for Technology, Media and Telecoms. He was also an associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media. In addition to his role at IAB Europe, he is CSO at Twins Digital, a marketing services company, and partner at Ecuiti, a data science firm.

 

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Andrew Hayward-Wright

Partnerships Director, SeenThis and Programmatic Advisor, IAB Europe

With 9 years experience in digital advertising across sales, operations and strategy, Andrew is leading the development of partnerships with ad tech and publishers at SeenThis focused on embedding new streaming technology within clients to improve their digital advertising performance. He also advises IAB Europe on programmatic developments in the market Co-chairing the third party cookie taskforce and maintaining involvement in industry workflows such as Rearc and W3C. Prior to this he led The Guardian’s programmatic solutions team. Andrew brings a passion for change and is a staunch advocate for publishers and advertisers taking ownership of their set-up and delivery of programmatic executions in the market. He has been responsible for delivering core technical integrations ranging from business intelligence platforms through to user centric ssp business strategy.

 

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