Module 4 – Anticipating the future: transformational trends you need to know about

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    Tuesday 6th April

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    10:15am CET

The digital advertising industry is always in flux, but the pace of change only accelerates. The next 2 years will be pivotal to the future makeup of the industry. From the end of third-party cookies, the rise of the cloud, the connection between AdTech and MarTech this module gives you a 1000ft view of what transformational trends to keep an eye on. Topics will include:

  1. Cookie-less future
  2. Anonymous web
  3. AI
  4. New acronymy
  5. From DMP to CDP
  6. AdTech & marTech: a perfect marriage?
  7. Shift to the cloud
  8. People tech
  9. In-housing
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