Module 4 – Transformational trends in digital advertising

 

The digital advertising industry is always in flux, but the pace of change only accelerates. The next 2 years will be pivotal to the future makeup of the industry. From the end of third-party cookies, the rise of the cloud, the connection between AdTech and MarTech this module gives you a 1000ft view of what transformational trends to keep an eye on. Topics will include:

  1. Cookie-less future
  2. Anonymous web
  3. AI
  4. New acronymy
  5. From DMP to CDP
  6. AdTech & marTech: a perfect marriage?
  7. Shift to the cloud
  8. People tech
  9. In-housing

We can organise custom trainings for your team(s). Please contact  trainings@iabeurope.eu for more information.

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