Module 4 – Transformational trends in digital advertising
The digital advertising industry is always in flux, but the pace of change only accelerates. The next 2 years will be pivotal to the future makeup of the industry. From the end of third-party cookies, the rise of the cloud, the connection between AdTech and MarTech this module gives you a 1000ft view of what transformational trends to keep an eye on. Topics will include:
- Cookie-less future
- Anonymous web
- New acronymy
- From DMP to CDP
- AdTech & marTech: a perfect marriage?
- Shift to the cloud
- People tech
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