Interactive Advertising Bureau

Module 4 - Transformational trends in digital advertising

The digital advertising industry is always in flux, but the pace of change only accelerates. The next 2 years will be pivotal to the future makeup of the industry. From the end of third-party cookies, the rise of the cloud, the connection between AdTech and MarTech this module gives you a 1000ft view of what transformational trends to keep an eye on. Topics will include:

  1. Cookie-less future
  2. Anonymous web
  3. AI
  4. New acronymy
  5. From DMP to CDP
  6. AdTech & marTech: a perfect marriage?
  7. Shift to the cloud
  8. People tech
  9. In-housing

We can organise custom trainings for your team(s). Please contact for more information.

Book Your Place Now

Meet The Trainers

Andrew Hayward-Wright
Programmatic Director, IAB Europe
Daniel Knapp
Chief Economist, IAB Europe
IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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