The digital advertising industry is always in flux, but the pace of change only accelerates. The next 2 years will be pivotal to the future makeup of the industry. From the end of third-party cookies, the rise of the cloud, the connection between AdTech and MarTech this module gives you a 1000ft view of what transformational trends to keep an eye on. Topics will include:

1. Cookie-less future
2. Anonymous web
3. AI
4. New acronymy
5. From DMP to CDP
6. AdTech & marTech: a perfect marriage?
7. Shift to the cloud
8. People tech
9. In-housing

We can organise custom trainings for your team(s). Please contact  trainings@iabeurope.eu for more information.