Module 5 – Transparency & Supply Chain Management in Digital Advertising
Programmatic experts now require a combination of sales, operations and analytical expertise. Transparency and supply chain management in digital advertising are increasingly complex. The programmatic landscape now requires the ability to engage and confidently sell programmatic, as well as having the ability to then setup and interpret data and performance around programmatic activations. This module will look at transparency and supply chain management in digital advertising.
1. Key issues in digital advertising transparency & supply chain management
2. What the PWC study and other transparency studies mean
3. Choosing the right technology partners
4. Common pitfalls of digital supply chain
5. SPO vs DPO
6. The new sales narrative - how to create sustainable digital advertising partnerships through transparency
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