Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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August 28, 2019

The Trade Desk and PubMatic: Significant improvements across match rates and efficiency by adopting the unified ID solution

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August 20, 2019

A global first on Tumblr

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August 20, 2019

‘Women Who Made Me’

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August 14, 2019

IAB Europe Infographic - Working in Digital Advertising

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August 8, 2019

How Omnicom Media Group UK reduces brand risk and media waste for advertisers

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August 8, 2019

Mindshare Turkey for Unilever: multi-brand programmatic out-of-home

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July 16, 2019

Xaxis and IAB Europe Programmatic Audio Advertising Report

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April 17, 2019

IAB Europe Attitudes to Digital Video Advertising 2018/19 Report

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November 26, 2018

IAB Europe Programmatic Native Advertising White Paper

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August 1, 2017

IAB Europe Programmatic Mobile White Paper

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