Interactive Advertising Bureau
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PubMatic & Semasio Boost Campaign Reach By 205% For Omnicom's OMD Netherlands

Nov 23,2021
Georgia Cook
Case study

OMD Netherlands (NL) was tasked with launching a large-scale programmatic campaign for a multinational delivery services company, with strict targeting requirements. OMD NL was curious whether activating Semasio audience segments via PubMatic’s sell-side platform (SSP) would yield better campaign results compared to applying the data segments via a DSP.

The campaigns with data applied via PubMatic’s Audience Encore achieved more than double the reach compared to the campaigns where the same data was applied on the DSP side.

Read more by downloading the case study below.

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