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ERBUD & Gameset – Successful Recruitment Campaign In Gaming - Webinar Recording

Jul 13,2022
Marie-Clare Puffett
AwardsCase studyGamingInsightKnowledgeHub

Watch the first webinar in this exclusive MIXX Awards Europe 2022 Winners series here.

The webinar dives deeper into the campaign that won Gold in the In-Gaming category of the 2022 MIXX Award Europe. Gameset and Erbud share details of their successful in-gaming recruitment campaign. This was the first metaverse employer branding campaign in Poland and probably Europe. By bridging the gap between offline and online worlds, ERBUD and Gameset created a virtual space replicating ERBUD’s flagship project – revitalized Hala Koszyki in Warsaw, the most important social hotspot in Warsaw. This novel idea of a construction company entering esports and gaming influenced the image of ERBUD and brought real benefits – over 11 candidates competed for a single internship position, which was a record-breaking number and a fourfold increase compared to 2020.

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