Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Lauren WakefieldCatch up on our latest Third-Party Cookie Webinar here!
Just over a year ago, Google announced a two-year delay in its phasing out of third-party cookies. Fast forward to today and whilst this shift in time has brought about more room for assessment and innovation, is the industry feeling any more prepared?
In this webinar, experts from IAB Europe’s Programmatic Trading Committee dive into the current cookie conversation and share perspectives from the buy and sell-side on how prepared we are and the advances that have been made as we head towards the post-third-party cookie era.
Agenda:
Introductory Keynote with Andrew Hayward-Wright, Partnerships Director, SeenThis and Programmatic Advisor, IAB Europe
Panel Discussion and Audience Q&A moderated by Nick Welch, Head Of Programmatic and Publisher Development, Northern Europe at Integral Ad Science and Chair of IAB Europe’s Programmatic Trading Committee. Nick was joined by:
Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]
