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[Watch on Demand] IAB Europe’s Retail Media - The Next Wave of Advertising

Sep 14,2023
Helen Mussard
retail mediaKnowledgeHub

In this webinar held on 13th September, experts  from members of IAB Europe’s Retail Media Working Group gave an up to date view on the retail media market in Europe. The webinar drew on insights from IAB Europe’s recently released101 Guide to Retail Media  and explored the definition, how it is bought and sold, key measurement principles and how the industry can work together to develop standards. Experts then discussed IAB Europe’s  Retail Media Standards Survey results released September 2023. 

Watch the recording here

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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