Interactive Advertising Bureau
post thumbnail

[Watch on Demand] Privacy Sandbox: Get Ready for Testing with UK’s CMA

Sep 18,2023
Helen Mussard
KnowledgeHub

In collaboration with the UK’s Competition & Markets Authority (CMA) on 12th September we hosted a webinar on Privacy Sandbox testing methods and proposed metrics. We looked into how results of testing will be used in the CMA’s assessment of the Privacy Sandbox changes. The CMA presented an overview of their testing framework alongside the relevant metrics and how companies can share their results with the CMA. This is a must watch session to hear from an independent body on their assessment of industry feedback and the next steps needed. 

If you were unable to attend the session or just wish to rewatch you can find the webinar recording here. The deck presented in the webinar is also available to download here.

Other useful resources discussed during the webinar:

The CMA encourages market participants to continue providing feedback and get in touch at privacysandbox@cma.gov.uk.

Related posts

5 Insights from MeMo² for Effective Digital Retail Media Advertising

These insights from MeMo provide some key considerations for delivering effective retail media advertising. The insights dive into the effect […]

Read More
IAB Europe & DoubleVerify’s The Power and Potential of CTV in Europe Report

IAB Europe in collaboration with DoubleVerify have released 'The Power and Potential of CTV in Europe Report’. The report shares […]

Read More
Alliance Digitale Releases 2023 Programmatic Barometer Annual Review

The study, initiated in 2021, offers an in-depth look at the dynamics of the French programmatic market. It aims to […]

Read More
1 2 3 77
GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram