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IAB Europe Webinar Recording: Programmatic Native Advertising - Opportunities & Challenges

Oct 03,2019
Marie-Clare Puffett

This first webinar in a series of two brought together industry experts to explore the challenges and opportunities that advertisers, agencies and publishers are facing.

Watch the webinar recording

Webinar panelists

Moderator: Liam Brennan, Global Director of Innovation, MediaCom
Liam is Global Director of Innovation at MediaCom, where he is helping develop business & digital transformation agendas with some of MediaCom’s largest clients through the use data, technology and start-ups as part of BLINK – a new strategic initiative designed to help clients harness the marketing innovation opportunity technology offers.

 Over the past two years, the BLINK team has showcased over 250 tech companies and start-ups to MediaCom clients and worked on over 50 live projects for clients such as Mars, Coca-Cola, GSK and Warner Music. These projects have helped BLINK clients solve critical business challenges, and find innovative new partners that can be deployed across their internal teams and local markets to drive scalable growth. Liam has previously led the digital strategy for brands such as The Coca-Cola Company, Adidas Group, ASOS, Red Bull and Airbnb.

Agathe Rakowicz, Global Director, Programmatic Business, Outbrain

Agathe joined Outbrain in 2011, as a founding member of the french office where she set up and led the account management function for Outbrain France and then all of Southern Europe. In this role, Agathe was responsible for growing numerous global clients and was instrumental in successful product launches across Europe. In 2018 as Outbrain evolved to deliver a much broader proposition for Advertisers, Agathe stepped in as Global Programmatic Director, leading Outbrain growth through operational excellence and building new strategic partnerships. Most recently, Agathe joined the IAB Europe Programmatic Trading group as a Committee member.



Jeremy Varner, Head of Programmatic Partnerships, Taboola

Jeremy is the Global Head of Programmatic Partnerships at Taboola overseeing the expansion of Taboola’s programmatic business. He leads a team that is charged with onboarding and managing DSPs as well as partnering with the sales organization to drive successful programmatic partnerships for holding companies & agencies.

Jeremy has spent over 15 years in digital media with roles in sales, ad operations, & client services. Prior to Taboola, Jeremy was part of the leadership team at Taykey, which was acquired by Innovid in 2017, and was previously at Zynga where he was part of the founding team that launched the Zynga advertising business.

Currently, Taboola enables over 1.4B people to discover what’s interesting and new at the moments they’re most ready to explore. Taboola’s discovery platform creates new monetization, audience and engagement opportunities for digital properties, including publishers, mobile carriers and handset manufacturers. Advertisers use Taboola to reach their target audience when they’re most receptive to new messages, products and services.

Terence Robinson, Head of Ad Technology, BBC Global News

Terence joined the BBC in 2011 and is the Head of Ad Technology for BBC Global News, who manages a team responsible for the integration and management of the digital commercial systems, including CRM, Order Management, Ad Serving, Audience and Programmatic.

Terence has spent 15 years in digital advertising, holding roles in Ad Operations, Data Science and Pricing and Inventory Management.


Find out more about the second webinar in this series here.

IAB Europe members interested in speaking in our webinars please contact Marie-Clare Puffett ( and Helen Mussard (

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