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IAB Europe Programmatic Native Webinar series – Measurement and creativity considerations

This two part series will provide insight into the status of programmatic native advertising in Europe. Industry leading speakers will explore the challenges and opportunities that advertisers, agencies and publishers are facing followed by creativity and measurement considerations. 

Webinar 2 – Measurement and creativity considerations

24th October, 15.00 CEST / 14.00 BST

Attend this webinar to hear about key considerations for effective creatives in native ads and how they can be measured and optimised to meet campaign objectives. 


  • Laura Stokes, Senior Client Partner, Oracle Data Cloud
  • Raouf Ziri, Programmatic Operations Director, Outbrain

Register here

Find out more about the first webinar in this series here

IAB Europe members interested in speaking in our webinars please contact Marie-Clare Puffett ( and Helen Mussard (

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