Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
Marie-Clare PuffettThe Virtual Programmatic Day (VPD) brings together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting programmatic trading in Europe. It’s one of the largest virtual events in the programmatic industry, with global leaders and experts dialling in to discuss and debate the hottest topics! All participating speakers sit on IAB Europe’s Programmatic Trading Committee, to help educate, shape and inform the industry on the latest programmatic news and developments.
The H2 2019 edition of the event took place on the afternoon of 19th November and focused on the latest market trends including spend, drivers and barriers, key growth areas such as connected TV, how programmatic will look in a post-cookie era and up to date insight into GDPR and the IAB Europe Transparency and Consent Framework. You can watch the event panels back via the following pages:
Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]
The Federal Association of the Digital Economy (BVDW) e. V. has updated its market overview of PUR/“Pay or Consent” models. […]
