The Federal Association of the Digital Economy (BVDW) e. V. has updated its market overview of PUR/“Pay or Consent” models. […]
Marie-Clare PuffettEurope’s biggest virtual programmatic event took place on Tuesday 19th November. The Virtual Programmatic Day (VPD) brought together industry experts and thought-leaders from IAB Europe’s member companies.
Attribution, and how to do it well, has been the topic of industry debate for some time. But what do we actually mean by attribution and how does it work or help with evaluating programmatic campaigns? This panel addressed this question and explored the key challenges that exist and developments that need to happen to overcome those.
Watch the panel here.
Panelists
Moderator: Matt Isdale, Head of Performance, Teads
Clementina Piazza, Programmatic Director EMEA, Integral Ad Science
Oliver Gertz, Managing Director Interaction EMEA, MediaCom
Ionuț Munteanu, Education Project Manager, IAB Romania
Lucia Mastromauro, Vice President, Global Head of Agency and Partner Business at Adform
The Federal Association of the Digital Economy (BVDW) e. V. has updated its market overview of PUR/“Pay or Consent” models. […]
On the 26th of March, we hosted our first Great Debate of 2024 where we saw hundreds of stakeholders from […]
IAB Europe's first-ever Mapping of Greenhouse Gas (GHG) Estimation Solutions in Digital Advertising presents the range of emissions models currently […]
