Virtual Programmatic Day Panel: How to Rebuild Trust in Advertising Through Transparency
Europe’s biggest virtual programmatic event took place on Tuesday 19th November. The Virtual Programmatic Day (VPD) brought together industry experts and thought-leaders from IAB Europe’s member companies.
This multi-stakeholder panel of publishers, ad tech payers and agencies moderated by IAB Europe explored the latest industry developments around Trust and Transparency alongside the recently launched v2.0 of the IAB Europe Transparency and Consent Framework (TCF), the largest industry effort to help companies that serve, measure and manage digital and personalised advertising content comply with the European General Data Protection Regulation (GDPR) and ePrivacy Directive (ePD) when processing personal data or accessing and/or storing information on a user’s device.
Watch the panel here.
Moderator: Anne Goodman, IAB Europe
Thomas Adhumeau, Senior Associate General Counsel, Xandr
Stevan Randjelovic, Brand Safety Manager, GroupM
Stefan Hanloser, Vice President, Data Protection Law & Policy, ProSiebenSat1