Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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May 5, 2026

IAB Europe Interactive Retail & Commerce Media Glossary

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May 5, 2026

IAB Europe's Retail & Commerce Media Definitions One Pager

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April 23, 2026

[Watch on Demand] The Great Debate: Retail Media 2026

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April 15, 2026

IAB Europe’s Bitesize Guide to Change Management in Retail Media Series - Part Two - Drivers & Readiness for Transformation

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April 2, 2026

The Convergence and Coexistence of Trade and Media in Retail Media Series - Part 5: Brand Case Study

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March 19, 2026

The Convergence and Coexistence of Trade and Media in Retail Media Series - Part 4: Retailer Case Study

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March 18, 2026

[Watch on Demand] Inside The IAB Europe Retail Media Certification Programme

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March 12, 2026

The Convergence and Coexistence of Trade and Media in Retail Media Series - Part 3: Retailer Accounting for Retail Media Sales

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March 5, 2026

The Convergence and Coexistence of Trade and Media in Retail Media Series - Part 2: The Case for Breaking Down Silos

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March 3, 2026

IAB Europe’s Bitesize Guide to Change Management in Retail Media Series - Part One - Foundations of Retail Media Change

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February 19, 2026

The Convergence and Coexistence of Trade and Media in Retail Media Series - Part 1: Defining Trade and Media

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January 22, 2026

IAB Europe's Commerce (Incl. Retail) Media Measurement Standards V2

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