Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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June 25, 2026

New Research From Usercentrics: Over Half Of Consumers Will Pay More For Brands That Are Transparent About AI Data Use

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June 2, 2026

IAB Europe’s AI in Retail & Commerce Media Guide

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April 14, 2026

[Watch on Demand] Agents! Innovation, Live From Europe

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March 23, 2026

The Growth Operating System: A Blueprint For Growth In An AI-Mediated World by Empathy Lab

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January 13, 2026

IAB Europe’s AI Prompting Guide

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October 31, 2025

[Watch on Demand] IAB Europe's The Great Debate: AI

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September 18, 2025

The Impact of AI on Digital Advertising Report

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September 10, 2025

Crawling for Compensation: Moving to a Paradigm of Publisher Remuneration for Content Ingestion

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July 3, 2025

Artificial Intelligence and Europe’s Digital Advertising Frontier: Growth, Guardrails & the Policy Blueprint

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June 5, 2025

[Watch on Demand] IAB Europe Explores AI with Microsoft Advertising

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July 22, 2024

[Watch on Demand] Great Debate on AI in Digital Advertising Wrap-Up

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April 30, 2024

IAB Europe and Microsoft Advertising’s Understanding the Adoption and Application of AI in Digital Advertising Report

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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