Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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January 22, 2026

IAB Europe's Commerce (Incl. Retail) Media Measurement Standards V2

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January 22, 2026

IAB Europe Flexi Ad Sizes Guidelines for Retail Media Networks

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January 21, 2026

IAB Europe Retailer Digital Advertising Capability Map - Updated January 2026

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January 16, 2026

MIXX Awards Europe 2025 Case Study - Grand Prix Winner: Saving the Voice of the Ghetto

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January 15, 2026

IAB Europe's Attitudes to Digital Advertising Report 2026

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January 13, 2026

IAB Europe’s AI Prompting Guide

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January 6, 2026

The 2026 Industry Pulse Report by IAS

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December 17, 2025

IAB Europe's Beyond Reach: Mapping the Social Impact of Digital Advertising and Media

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December 11, 2025

[Watch on Demand] IAB Europe's State of the Nation 

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December 10, 2025

H2 2025 Sponsored Products Benchmarks Report by Pentaleap

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December 2, 2025

TV Key Facts Study 2025 by RTL AdAlliance

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November 27, 2025

[Watch on Demand] 2025 MIXX Awards Europe Virtual Ceremony

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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