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IAB Europe Publishes Repository of European IAB’s Initiatives

Lauren Wakefield
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02/10/2024
IAB Europe has released a new document titled ‘Repository of European IAB’s Initiatives for Responsible Digital Advertising’, showcasing a range […]
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IAB Europe and IAB Release First-Ever In-Store Retail Media Definitions and Measurement Standards for Public Comment

Lauren Wakefield
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18/09/2024
18th September 2024, Brussels, Belgium - IAB Europe and IAB have today announced the collaborative release of the first industry […]
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IAB Europe Launches Beta Test of New Tool to Optimise Digital Display Creatives, Reducing File Size Without Sacrificing Visual Impact

Lauren Wakefield
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16/09/2024
Brussels, Belgium, 16th September 2024  – IAB Europe is thrilled to announce the beta test launch of CreativeLi, a cutting-edge […]
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IAB Europe Launches Beta Test of New Tool for Estimating Digital Advertising Campaign Emissions

Lauren Wakefield
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15/08/2024
Brussels, Belgium, 15th August 2024 – IAB Europe is pleased to announce the beta test launch of OpenGHG, an innovative […]
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IAB Europe Welcomes European Commission’s Second Report on GDPR

Lauren Wakefield
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01/08/2024
Brussels, Belgium, 1st August 2024 – IAB Europe, the leading trade association for the digital advertising industry, welcomes the European […]
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IAB Europe Reacts to Google’s New Approach to Privacy Sandbox

Lauren Wakefield
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23/07/2024
Brussels, 23 July 2024 - IAB Europe acknowledges yesterday’s announcement by Google that instead of deprecating support for third-party cookies […]
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Blog

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[Guest Member Blog Post] Shaping the Retail Media Ecosystem: How Advertima Redefines In-store Advertising Standards

Nicole Laleva
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15/10/2025
In this week’s member guest blog post, we hear from the Advertima team as they explore how they’re transforming physical […]
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First Speakers Announced! Join Our Great Debate on AI

Lauren Wakefield
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15/10/2025
Artificial Intelligence (AI) is redefining how our world (and our industry) works. From how we create, target, and optimise campaigns […]
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Reflecting on Three Years of Our Retail & Commerce Media Committee

Lauren Wakefield
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09/10/2025
In this blog post, our Industry Development & Insights Director, Marie-Clare Puffett, reflects on the incredible work and growth of […]
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Commerce (including Retail) Media Measurement Standards V2 - Open for Public Comment

Lauren Wakefield
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09/10/2025
Standardisation is crucial to unlocking efficiency, consistency, and trust in Retail and Commerce Media. Developed by our Retail & Commerce […]
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Flexible Ad Size Guidelines for Retail Media Networks - Open for Public Comment

Lauren Wakefield
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09/10/2025
As Retail Media continues to grow, traditional ad formats often fail to integrate smoothly within retailer websites. This has led […]
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New IAB Europe's Attitudes to Digital Advertising Survey Now Open!

Nicole Laleva
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06/10/2025
The latest edition of our Attitudes to Digital Advertising Survey is now open! As a valued member of the digital […]
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