Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Responds to the EDPB Public Consultation on their Draft Guidelines 2/2023

Amy Mazzola
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18/01/2024
Brussels, Belgium, 18 January 2024 - IAB Europe, in coalition with national trade association members representing thousands of companies operating […]
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IAB Europe Launches First-ever Pan-European Capability Map for Digital Retail Media

Amy Mazzola
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18/01/2024
New resource for media buyers provides an overview of on-site, off-site and digital in-store retail media ad opportunities offered by […]
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IAB Europe Expresses Strong Concerns on The European Parliament’s Draft Report on GDPR Procedural Regulation

Amy Mazzola
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17/01/2024
Digital Marketing and Advertising Association Calls for a Harmonised Cross-border Complaints Process  Brussels, 17th January, 2023 - IAB Europe, representing […]
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IAB Europe Welcomes New Chair of the Programmatic Trading Committee

Amy Mazzola
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19/12/2023
Wayne Tassie, Group Integrated Solutions Director, EMEA at DoubleVerify was elected as the Chair of IAB Europe’s Programmatic Trading Committee […]
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IAB Europe Unveils 2023 Attitudes to Programmatic Advertising Report, Showcasing Industry Trends and Sustainability Focus

Amy Mazzola
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23/11/2023
Brussels, 23rd November, 2023 — IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today released […]
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IAB Europe Offers Key Recommendations to Enhance GDPR Enforcement in Cross-Border Cases

Lauren Wakefield
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26/10/2023
Brussels, Belgium, 26th October, 2023 - IAB Europe, a European level association representing a diverse membership of digital marketing, digital […]
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Blog

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[Guest Member Blog] Retail Media’s Audience Fragmentation Between Online and In-Store – and How AI Can Solve It

Nicole Laleva
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17/04/2025
In this week's guest member blog post, we hear from Iman Nahvi, Co-Founder, Chief Executive Officer at Advertima as he […]
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Why You Can’t Afford to Miss Interact 2025: 5 Reasons to Join Us in Brussels

Lauren Wakefield
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15/04/2025
Interact 2025 is fast approaching - and trust us when we say, this is the must-attend event for anyone invested […]
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[Guest Member Blog] The Open Internet Is at a Tipping Point — and Advertising Is Holding the Line

Lauren Wakefield
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10/04/2025
In this week's guest member blog post, we hear from Emma Newman, Chief Revenue Officer at PubMatic as she explores […]
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Lights, Camera, CTV! IAB Europe Launches the Must-Join CTV Working Group

Lauren Wakefield
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10/04/2025
CTV trailblazers — if you’re serious about driving real change in Europe’s connected TV landscape, we’ve got one simple question […]
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An Internet Without Personalised Ads: Is It in the Best Interests of European Consumers?

Lauren Wakefield
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09/04/2025
Personalised ads are a key driver of the free and open Internet as well as a consumer expectation around the […]
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Clarity and Purpose for 2025 and Beyond - What to Expect at Interact 2025

Lauren Wakefield
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04/04/2025
Get ready for Interact 2025, our flagship event taking place 20th - 21st May in Brussels, Belgium, where industry leaders […]
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