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Brands get to grips with mobile, but apps need further development

Bjorn Bojen
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08/09/2015
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]
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Industry leaders join IAB Europe to support continued expansion of policy and industry promotion programmes

Bjorn Bojen
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27/08/2015
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]
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Programmatic display advertising set to rise in Europe

Bjorn Bojen
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08/08/2015
 The new IAB Europe Attitudes towards Programmatic Advertising report reveals that purchases of digital display advertising are set to increase […]
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Digital advertising spend edges closer to TV-IAB Europe AdEx Benchmark 2014 Full Report reveals 11.8% increase outperforming 3.0% EU GDP growth

Bjorn Bojen
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01/07/2015
The report is a comprehensive perspective of online advertising spend across Europe which is growing ever more essential in the […]
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First results of AdEx Benchmark 2014 presented at Interact

Bjorn Bojen
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20/05/2015
European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth 2014, a very positive year […]
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IAB Europe 2015 Research Awards winners

Bjorn Bojen
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20/05/2015
The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Berlin […]
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Blog

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Member Guest Blog Post with Skai - Optimise Your Amazon Ads Program Mix

Lauren Wakefield
|
18/10/2022
As the Amazon Ads program mix becomes an ever more critical part of the advertising landscape, competition for attention on […]
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Interactive Advertising Association IAB Baltics Launches in the Baltics

Lauren Wakefield
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13/10/2022
The leading digital advertising and marketing companies in the Baltics have joined together to launch a unique industry association - […]
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2023 Advanced TV Uncovered by FreeWheel: Marketers stand firm on Advanced TV investments

Marie-Clare Puffett
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13/10/2022
By Emmanuel Josserand, Brand, Agency and Industry Relations, FreeWheel With high inflation and rising living costs likely to influence consumer […]
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Join the IAB Europe Team! We Have Three New Vacancies

Georgia Cook
|
22/09/2022
IAB Europe is recruiting! We are looking for an Industry Programmes & Membership Administrator, a Marketing & Events Coordinator, and […]
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Watch The Great Debate on Demand! Recordings and Roundup

Georgia Cook
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21/09/2022
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in […]
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What is Coming up in our Trust and Transparency Month?

Georgia Cook
|
05/09/2022
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in […]
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