How Brand Suitability Works for Programmatic Campaigns: A Q&A with Experts from the Programmatic Trading Committee
Lauren Wakefield
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05/08/2021
Brand Suitability describes the practices and tools that are put in place in addition to brand safety controls to ensure […]
Read More »Member Guest Post with IAS - The Easing of Lockdown Restrictions Presents an Opportunity for Advertisers to Target Audiences
Lauren Wakefield
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04/08/2021
In this week's member-guest post, we spoke with Nick Morely, EMEA Managing Director at IAS on Integral Ad Science’s (IAS) […]
Read More »Want To Join The IAB Europe Team? New Position - Marketing and Industry Programmes Coordinator
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and […]
Read More »Do You Have An Attitude Towards Programmatic Advertising? Have Your Say by Friday!
According to the recently released AdEx 2020 study, the European digital ad market is now programmatic first with 50.6% of all […]
Read More »The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee
Lauren Wakefield
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22/07/2021
The European Connected TV (CTV) market has soared in recent years to become one of the hottest topics in our […]
Read More »What’s in the Latest Cookie Guidance from Italy’s Garante?
Lauren Wakefield
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20/07/2021
This week's guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & Giulia Sala, Senior Associate at […]
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