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News

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Mobile is unlocking new advertising budgets

Bjorn Bojen
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17/02/2015
The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within […]
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IAB Europe publishes Viewable Impressions White Paper

Bjorn Bojen
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11/02/2015
IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive […]
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IAB Europe expands membership and programmes to drive digital advertising growth

Bjorn Bojen
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19/01/2015
A set of new initiatives in 2014 Under a new CEO since February 2014, IAB Europe recently rolled out a […]
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IAB Europe launches Digital Innovation Showcase Europe (DISE)

Bjorn Bojen
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11/12/2014
On 3 December 2014, IAB Europe celebrated the official launch of Digital Innovation Showcase Europe (DISE) in the European Parliament, […]
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IAB Europe launches the Multi-Device and Connected World Library of Research

Bjorn Bojen
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05/11/2014
This library brings the most recent best practice multi-device and cross market studies together in one place. IAB Europe has […]
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IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014

Bjorn Bojen
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02/09/2014
IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014 Digital stakeholders to share their […]
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Blog

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DSA: The State of Play Ahead of the EP Plenary Vote

Lauren Wakefield
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14/01/2022
The Digital Services Act (DSA) is poised to shape Europe’s digital future for decades to come. But as the legislation […]
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The Four Pillars of the Future Advertising Ecosystem

Georgia Cook
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05/01/2022
We are jumping into the new year with a wonderful new guest blog post from one of our members, Audiencerate. […]
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Writing Those New Year's Resolutions? Add ‘Join an IAB Europe Committee’ to the List

Georgia Cook
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04/01/2022
After a relaxing Christmas break, it’s time to consider what the new year has to offer. 2022 could be the […]
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Will There Be Retail-Santa This Year?

Georgia Cook
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20/12/2021
In this week’s member blog post, Igor Gubin, Region Manager Europe at Admitad, discusses the changing retail landscape and the […]
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That’s a Wrap! IAB Europe 2021 Highlights

Georgia Cook
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16/12/2021
The always delightful Christmas celebrations are upon us and a new year is fast approaching. As we ready ourselves for […]
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Member Guest Post with The Trade Desk - Why Marketers Should Be Excited About Retail Putting The ‘Buy’, in Buy-Side

Georgia Cook
|
14/12/2021
In this week's member blog post, we hear from Philippa Snare, SVP EMEA at The Trade Desk. Philippa is urging […]
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