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News

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IAB Europe launches Mobile Brand Builders

Bjorn Bojen
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04/05/2015
The Mobile Brand Builders are a suite of five mobile brand advertising formats which offers a new branding environment to […]
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IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum

Bjorn Bojen
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22/04/2015
Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published a blueprint to outline goals […]
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Online behavioural advertising self-regulatory programme gains traction across Europe in 2014

Bjorn Bojen
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16/03/2015
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online […]
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New IAB Europe Library illustrates effectiveness of digital for branding campaigns

Bjorn Bojen
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24/02/2015
IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more insight on the effectiveness of […]
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Mobile is unlocking new advertising budgets

Bjorn Bojen
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17/02/2015
The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within […]
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IAB Europe publishes Viewable Impressions White Paper

Bjorn Bojen
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11/02/2015
IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive […]
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Blog

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IAB Europe and PubMatic Release New Research Revealing the State of Online Video Advertising Today and Predictions for the Year Ahead

Marie-Clare Puffett
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16/03/2022
Strong growth in online video advertising is being driven by emerging channels and formats but media buyers still seek better […]
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DSA Trilogues: Need for a Critical Examination of DSA Proposals as Co-legislators Turn to Online Ads

Lauren Wakefield
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11/03/2022
Since the European Commission’s proposal for the Digital Services Act was first published in December 2020, the legislation has progressed […]
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IAB Europe’s Unmissable Upcoming Events!

Georgia Cook
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01/03/2022
We have had a brilliant start to the year with several insightful, thought-provoking events taking place, but the best is […]
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IAB Europe Awards Early Bird Deadline is just 10 Days Away!

Georgia Cook
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01/03/2022
The Early Bird Deadline for the prestigious annual MIXX Awards Europe and IAB Europe Research Awards is fast approaching! Enter […]
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Data Clean Rooms: A Promising Prospect

Georgia Cook
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24/02/2022
In this week's guest blog post, we have Filippo Gramigna, CEO at Audiencerate diving into the world of data clean […]
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Join the IAB Europe Team! New Position: Privacy Compliance Officer

Lauren Wakefield
|
21/02/2022
IAB Europe is recruiting a full-time Privacy Compliance Officer to join our Brussels-based privacy team. The candidate should have a […]
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