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IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum

Bjorn Bojen
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22/04/2015
Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published a blueprint to outline goals […]
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Online behavioural advertising self-regulatory programme gains traction across Europe in 2014

Bjorn Bojen
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16/03/2015
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online […]
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New IAB Europe Library illustrates effectiveness of digital for branding campaigns

Bjorn Bojen
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24/02/2015
IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more insight on the effectiveness of […]
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Mobile is unlocking new advertising budgets

Bjorn Bojen
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17/02/2015
The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within […]
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IAB Europe publishes Viewable Impressions White Paper

Bjorn Bojen
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11/02/2015
IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive […]
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IAB Europe expands membership and programmes to drive digital advertising growth

Bjorn Bojen
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19/01/2015
A set of new initiatives in 2014 Under a new CEO since February 2014, IAB Europe recently rolled out a […]
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Blog

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More Free Industry Insider Webinars on Trust and Transparency For You to Join!

Lauren Wakefield
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23/09/2021
As part of our Trust and Transparency event series, we are hosting a range of Industry Insider sessions with some of […]
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Check Out Our Industry Insider Series on Trust and Transparency!

Lauren Wakefield
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20/09/2021
As part of our September Trust and Transparency event series, we hosted a range of Industry Insider sessions with some […]
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Catch Up on All of the Action From Our Trust & Transparency Series So Far!

Lauren Wakefield
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16/09/2021
This week we kicked off our brand new Trust and Transparency series and what a week it has been so […]
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Join Our Free Industry Insider Series on Trust and Transparency This Month!

Marie-Clare Puffett
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15/09/2021
As part of our Trust and Transparency event series throughout September, we will be hosting a range of Industry Insider […]
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Member Guest Post with PubMatic - Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate

Lauren Wakefield
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14/09/2021
In this week's member-guest blog post, Fiona Ellis-Smith, Associate Director, Advertiser Solutions at PubMatic shares her thoughts on the future […]
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Looking to Get More Involved with IAB Europe Post-Summer? Join Our Committees!

Lauren Wakefield
|
09/09/2021
The Summer might be over but we have a lot of exciting opportunities at IAB Europe for you to get […]
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