Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Member News: MiXX Awards Turkey 2015 winners announced!

Bjorn Bojen
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07/03/2016
IAB Turkey has revealed the winners of the sixth annual MIXX Awards Turkey –also known as Digital’s Oscars- at an […]
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Ad Blocking Primer recommends a new ‘DEAL’ between publishers and consumers

Bjorn Bojen
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07/03/2016
Ad Blocking Detection Script, and Improved User Experience, are keys to better value exchange, Trade Group says.  NEW YORK, USA – […]
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Member News: Adform Launches Programmatic TV, and adds Television to its Cross-Device offering

Bjorn Bojen
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03/03/2016
Adform, the independent and open full stack ad tech platform has launched Europe’s first programmatic TV solution, and now offers […]
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EDAA's OBA Self-Regulation Programme extends into Mobile

Bjorn Bojen
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01/03/2016
Mobile Principles launched at first ever EDAA Summit on 1 March 2016 Brussels, 1 March 2016 – The European Interactive […]
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Three's rollout of network level ad blocking will hurt consumers & publishers

Bjorn Bojen
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19/02/2016
Brussels, 19 February 2016 – IAB Europe today expressed its serious concern following the announcement that mobile operator Three is […]
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New IAB Europe library illustrates strategic opportunity of programmatic advertising

Bjorn Bojen
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17/02/2016
Brussels, 17 February 2016 - The Interactive Advertising Bureau Europe (IAB Europe) has launched the Library of Programmatic case studies […]
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Blog

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IAB Europe, European National IABs to Engage in Structured Dialogue with Google on Last Week’s Google Ads Announcement

Helen Mussard
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08/03/2021
Brussels, 8 March 2021 – Google today agreed to IAB Europe's request to engage in a dialogue on the announcement […]
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Creating Transparency in the Programmatic Supply Chain

Lauren Wakefield
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04/03/2021
It’s impossible to think of the programmatic supply chain without thinking of transparency. No matter which stakeholder group you are […]
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IAB Europe Welcomes New Chair of the Brand Advertising Committee

Lauren Wakefield
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25/02/2021
Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February at the first quarterly meeting […]
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Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here's What You Need To Enter...

Marie-Clare Puffett
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17/02/2021
The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is Friday 12th March. The final […]
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Member Guest Blog with FreeWheel - Will Cross-Media Measurement Level The Playing Field?

Helen Mussard
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16/02/2021
In this week's member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. Agency, Brand and Industry Relations […]
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Member Guest Blog with Xandr - The Evolving Landscape of Programmatic Advertising

Lauren Wakefield
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11/02/2021
The demise of third-party cookies has changed the outlook for programmatic advertising. Bringing both challenges and opportunities with it. In […]
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