Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Shortlist of finalists announced for IAB Europe’s 6th edition of its Research Awards

Bjorn Bojen
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26/04/2016
Brussels, 27 April 2016 - IAB Europe is delighted to announce the shortlist of finalists for its 2016 Research Awards. […]
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UKOM appoints Julie Forey as Director of Insight

Bjorn Bojen
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18/04/2016
London, United Kingdom, 7 April 2016 - UKOM, the Industry body for UK Online Measurement, has appointed Julie Forey as its […]
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Statement on the adoption of the General Data Protection Regulation

Bjorn Bojen
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13/04/2016
Brussels, 14 April 2016 – IAB Europe takes note of the European Parliament’s vote adopting comprehensive new rules for the […]
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One month left to apply for the EACA International Advertising Summer School

Bjorn Bojen
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29/03/2016
There is still one month left to apply for the eight EACA International Advertising Summer School. From 4 to 8 […]
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IAB Europe survey: What is driving or preventing programmatic investment?

Bjorn Bojen
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22/03/2016
Programmatic advertising has been at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in Berlin […]
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IAB Europe Research Awards 2016 Jury  

Bjorn Bojen
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21/03/2016
IAB Europe is pleased to announce the jury for the 2016 research awards. The Jury consists of three European corporate […]
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Blog

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The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee

Lauren Wakefield
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22/07/2021
The European Connected TV (CTV) market has soared in recent years to become one of the hottest topics in our […]
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What’s in the Latest Cookie Guidance from Italy’s Garante?

Lauren Wakefield
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20/07/2021
This week's guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & Giulia Sala, Senior Associate at […]
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Member Guest Post with OneTrust - Brave New World: How to Bring Privacy to CTV

Lauren Wakefield
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20/07/2021
In this week's member-guest post, we hear from Stephanie Hanson, Offering Manager at OneTrust as she explores the CTV landscape […]
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Take Part in IAB Europe's Attitudes to Programmatic Advertising Survey!

Lauren Wakefield
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13/07/2021
According to the recently released AdEx 2020 study, the European digital ad market is now programmatic first with 50.6% of all […]
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Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees!

Lauren Wakefield
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08/07/2021
So far this year, IAB Europe’s committees and taskforces have produced some incredible outputs. From an updated guide on the […]
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IAB Europe's Digital Audio Day - H1 2021 Wrap-Up

Lauren Wakefield
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08/07/2021
On 6th July, IAB Europe hosted its first Digital Audio Day of 2021. The event brought together the shapers, creators, […]
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