Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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New IAB Europe library illustrates strategic opportunity of programmatic advertising

Bjorn Bojen
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17/02/2016
Brussels, 17 February 2016 - The Interactive Advertising Bureau Europe (IAB Europe) has launched the Library of Programmatic case studies […]
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IAB Europe Research Awards 2016 now open!

Bjorn Bojen
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15/02/2016
Get your entries in by Friday 1st April, don’t miss out! Download the entry notes and entry form to enter […]
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CNIL-Facebook: Recent developments create legal uncertainty for use of online cookies

Bjorn Bojen
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15/02/2016
IAB Europe has taken note of the CNIL asking Facebook to review its use of cookie, believing the move and similar moves to create uncertainty for thousands of other websites that make use of similar techniques.
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13.9%: The percentage of Adblock users in Romania

Bjorn Bojen
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02/02/2016
IAB Romania and Agora Project, with the support of Quantix Marketing Consulting and PageFair have conducted an extensive study in […]
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Data Protection deal is a setback for Europe's digital economy

Bjorn Bojen
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16/12/2015
The political deal struck on Europe’s future data protection law is bad news for consumers and for businesses. IAB Europe […]
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Online advertising is driven by display in H1 2015 to a total of €16bn, IAB Europe report reveals

Bjorn Bojen
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09/12/2015
Online advertising grew 9.7% on a like-for-like basis to a value of €16bn for the first half of 2015 from […]
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Blog

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That’s a wrap! 2020 Highlights from IAB Europe

Lauren Wakefield
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18/12/2020
As we say so long to 2020 and get ready to welcome 2021, we take a look back on some […]
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IAB Europe Submits Response To Preliminary Report of The Belgian Data Protection Authority

Helen Mussard
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07/12/2020
Today, IAB Europe has submitted its written response to a preliminary report issued by the Belgian Data Protection Authority’s (APD) […]
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Looking to Get More Involved In Industry & Policy Initiatives in 2021? Join Our Committees!

Helen Mussard
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03/12/2020
This year, IAB Europe's committees and taskforces have produced some incredible outputs. From producing guides on the Post Third-Party Cookie […]
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GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR

Helen Mussard
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30/11/2020
IAB Europe works to provide analysis and guidance on the interpretation and application of EU privacy and data protection rules […]
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IAB Europe Virtual Programmatic Day H2 2020 Wrap-Up

Lauren Wakefield
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27/11/2020
IAB Europe’s second VPD of 2020 took place on the 19th of November and what a truly insightful day it […]
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IAB Europe Virtual Programmatic Day H2 2020 - The European Programmatic Advertising Landscape Keynote - Wrap-Up

Lauren Wakefield
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27/11/2020
IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November and what an insightful day […]
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