Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Research Awards 2016 Jury  

Bjorn Bojen
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21/03/2016
IAB Europe is pleased to announce the jury for the 2016 research awards. The Jury consists of three European corporate […]
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Member news: Adform launches digital advertising certification program to provide relevant and rewarding industry insight  

Bjorn Bojen
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08/03/2016
The Adform Certification Program is designed to promote openness within the digital media industry by providing further insight and access […]
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Member News: MiXX Awards Turkey 2015 winners announced!

Bjorn Bojen
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07/03/2016
IAB Turkey has revealed the winners of the sixth annual MIXX Awards Turkey –also known as Digital’s Oscars- at an […]
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Ad Blocking Primer recommends a new ‘DEAL’ between publishers and consumers

Bjorn Bojen
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07/03/2016
Ad Blocking Detection Script, and Improved User Experience, are keys to better value exchange, Trade Group says.  NEW YORK, USA – […]
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Member News: Adform Launches Programmatic TV, and adds Television to its Cross-Device offering

Bjorn Bojen
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03/03/2016
Adform, the independent and open full stack ad tech platform has launched Europe’s first programmatic TV solution, and now offers […]
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EDAA's OBA Self-Regulation Programme extends into Mobile

Bjorn Bojen
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01/03/2016
Mobile Principles launched at first ever EDAA Summit on 1 March 2016 Brussels, 1 March 2016 – The European Interactive […]
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Blog

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IAB Europe Virtual Programmatic Day (VPD) - H1 2021: Wrap-Up

Lauren Wakefield
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12/05/2021
IAB Europe’s first VPD of 2021 took place on 6th May and what an insightful and engaging day it was! […]
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Member Guest Post with Admitad - More Than Fashion: How Paid Search and Affiliate Programmes Boost Textile Industries

Lauren Wakefield
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11/05/2021
In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad Affiliate Network, as he shares their latest […]
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IAB Europe's Virtual CTV Event - H1 2021 Wrap-Up

Lauren Wakefield
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05/05/2021
On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021.  The event was created to further explore […]
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Member Guest Post with Rakuten Advertising - Why 'Moments' Matter in Advertising Strategies

Lauren Wakefield
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20/04/2021
In this week's member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern Europe at Rakuten Advertising,as he […]
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Member Guest Post with Admitad - Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy

Lauren Wakefield
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14/04/2021
In this week's member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad Affiliate Network, as he delivers […]
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IAB Europe's MIXX & Research Awards 2021 - Deadline Extended!

Helen Mussard
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12/04/2021
Due to numerous requests for extra time, we are happy to announce that the deadline for this year's awards has […]
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