Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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UKOM appoints Julie Forey as Director of Insight

Bjorn Bojen
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18/04/2016
London, United Kingdom, 7 April 2016 - UKOM, the Industry body for UK Online Measurement, has appointed Julie Forey as its […]
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Statement on the adoption of the General Data Protection Regulation

Bjorn Bojen
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13/04/2016
Brussels, 14 April 2016 – IAB Europe takes note of the European Parliament’s vote adopting comprehensive new rules for the […]
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One month left to apply for the EACA International Advertising Summer School

Bjorn Bojen
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29/03/2016
There is still one month left to apply for the eight EACA International Advertising Summer School. From 4 to 8 […]
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IAB Europe survey: What is driving or preventing programmatic investment?

Bjorn Bojen
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22/03/2016
Programmatic advertising has been at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in Berlin […]
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IAB Europe Research Awards 2016 Jury  

Bjorn Bojen
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21/03/2016
IAB Europe is pleased to announce the jury for the 2016 research awards. The Jury consists of three European corporate […]
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Member news: Adform launches digital advertising certification program to provide relevant and rewarding industry insight  

Bjorn Bojen
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08/03/2016
The Adform Certification Program is designed to promote openness within the digital media industry by providing further insight and access […]
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Blog

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Member Guest Post with Comscore - The Future of Contextual CTV Targeting is Now

Lauren Wakefield
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15/06/2021
In this week's member-guest blog post, we hear from Rachel Gantz, General Manager, Activation at Comscore as she shares why […]
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Member Guest Post with IAB Romania - Harnessing & Understanding the Audio Economy - the Need for Meaningful Content

Lauren Wakefield
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08/06/2021
In this week's member-guest blog post, we caught up with IAB Romania's Director Executive, Ioana Anecu on Clubhouse, the new […]
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IAB Europe, TCF and NOYB’s War On Cookie Banners

Helen Mussard
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04/06/2021
This week's guest editor for the IAB Europe blog is IAB Europe's Legal Director, Filip Sedefov.  At IAB Europe, Filip […]
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Interact Online 2021 - Event Wrap-Up

Lauren Wakefield
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03/06/2021
On 25th - 27th May 2021, IAB Europe hosted its flagship event live and online for all to see.  The […]
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Interact Online 2021 - Industry Initiatives Highlights & Videos

Lauren Wakefield
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03/06/2021
On 25th May 2021, IAB Europe’s flagship event, Interact Online, kicked off with an afternoon dedicated to Industry Initiatives.  Featuring […]
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Interact Online 2021 - Policy & Data Protection Highlights & Videos

Lauren Wakefield
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03/06/2021
On 26th May 2021, IAB Europe’s flagship event, Interact Online, dived into an afternoon that focused on Policy & Data […]
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