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News

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IAB Europe White Paper: Native Advertising and Content Marketing

Bjorn Bojen
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08/12/2016
Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with […]
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How to Comply with EU Rules Applicable to Online Native Advertising

Bjorn Bojen
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07/12/2016
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. […]
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Online advertising driven by mobile in H1 2016 to €18.6bn, latest AdEx Benchmark study reveals

Bjorn Bojen
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23/11/2016
Brussels 23 November -  IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2016 study. […]
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European publishers urge European Commission to recognise importance of digital advertising in review of the ePrivacy Directive

Bjorn Bojen
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23/11/2016
Brussels, 23 November 2016 –  With media independence a hot topic across Europe and around the world, European publishers today […]
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IAB Europe White Paper: Using Data Effectively in Programmatic

Bjorn Bojen
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17/11/2016
An updated version of this white paper with GDPR considerations is available here Consumers are using an ever-increasing variety of […]
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EDAA enhances transparency and user control for online video advertising

Bjorn Bojen
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14/11/2016
Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transparency and […]
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Blog

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Interact 2023 - Day Two Highlights

Lauren Wakefield
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13/06/2023
On 23rd-24th May we hosted our annual flagship event Interact in Madrid, where we brought leaders from across the digital […]
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Interact 2023 - Day One Highlights

Lauren Wakefield
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13/06/2023
On 23rd-24th May we hosted our annual flagship event Interact in Madrid, where we brought leaders from across the digital […]
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Member Guest Post with IAB Turkey: Interact 2023 - Madrid Diaries

Amy Mazzola
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07/06/2023
  This week’s member guest blog post is from Ilhan Demir, Academy Manager at IAB Turkey, who discusses his experiences […]
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Join Our Upcoming TCF v2.2 Webinar Series for CMPs, Publishers & Vendors

Amy Mazzola
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01/06/2023
  Whether you’re a CMP, Publisher, or Vendor, discover everything you need to know about the latest version of the […]
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Member Guest Post with Petal Ads: AI May Be the Big Winner at OMR Festival 2023 but Only Few Have the Capacity to Make it Work Right Now

Lauren Wakefield
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31/05/2023
This week's member guest blog post is from Maria Ramiro, Head of Business Development EU at Pteal Ads, Huawei Mobile […]
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Join the IAB Europe Team! New Public Policy Trainee Role Available

Lauren Wakefield
|
31/05/2023
Are you a motivated individual looking to embark on a career in EU affairs? Are you seeking a hybrid and […]
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