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How to Comply with EU Rules Applicable to Online Native Advertising

Bjorn Bojen
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07/12/2016
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. […]
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Online advertising driven by mobile in H1 2016 to €18.6bn, latest AdEx Benchmark study reveals

Bjorn Bojen
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23/11/2016
Brussels 23 November -  IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2016 study. […]
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European publishers urge European Commission to recognise importance of digital advertising in review of the ePrivacy Directive

Bjorn Bojen
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23/11/2016
Brussels, 23 November 2016 –  With media independence a hot topic across Europe and around the world, European publishers today […]
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IAB Europe White Paper: Using Data Effectively in Programmatic

Bjorn Bojen
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17/11/2016
An updated version of this white paper with GDPR considerations is available here Consumers are using an ever-increasing variety of […]
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EDAA enhances transparency and user control for online video advertising

Bjorn Bojen
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14/11/2016
Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transparency and […]
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Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe survey shows

Bjorn Bojen
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09/11/2016
Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and […]
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That’s a Wrap! Check Out the Highlights and Session Recordings From Our H1 2023 Virtual Programmatic Day

Lauren Wakefield
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11/05/2023
On the 4th of May, IAB Europe hosted its first Virtual Programmatic Day to discuss and debate the latest trends, […]
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#OMR23 - THE FESTIVAL FOR THE DIGITAL UNIVERSE

Amy Mazzola
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05/05/2023
  Just like last year, the OMR Festival is expected to draw more than 70,000 visitors to the Hamburg Messe […]
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Remarks for Delivery by Townsend Feehan, CEO, IAB Europe at the DG JUST Stakeholder Roundtable on the Initiative for a Voluntary Business Pledge to Simplify the Management by Consumers of Cookies and Personalised Advertising Choices, Friday 28 April

Lauren Wakefield
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28/04/2023
A note from IAB Europe's CEO, Townsend Feehan on her remarks for delivery at the DG Just Stakeholder Roundtable on […]
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That’s a Wrap! Check Out the Highlights and Session Recordings From Our Great Debate on Retail Media

Lauren Wakefield
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25/04/2023
On the 18th of April, IAB Europe hosted its first hybrid Great Debate event of 2023 to discuss and debate […]
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Want to Know More About the Next Iterations to the TCF? Join IAB Europe's New Webinar Series this April

Amy Mazzola
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13/04/2023
  In order to respond to the changes and needs of the market, while continuing to help players in the […]
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Have Your Say in the latest IAB Europe & GroupM Nexus European-Wide Digital Audio Advertising Survey

Lauren Wakefield
|
12/04/2023
We’re teaming up with GroupM Nexus to invite you to participate in an exclusive survey that aims to understand consumption […]
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