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EDAA enhances transparency and user control for online video advertising

Bjorn Bojen
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14/11/2016
Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transparency and […]
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Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe survey shows

Bjorn Bojen
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09/11/2016
Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and […]
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IAB Europe Panel @RTA Summit - Current State of Programmatic, Market Size and Growth - November 9th, 9AM

Bjorn Bojen
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25/10/2016
Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit […]
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IAB Europe Speaking Slot @RTA Summit - What does the EU’s new privacy law mean for digital advertising? - November 9th, 12.40PM

Bjorn Bojen
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25/10/2016
Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit […]
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Mobile site development on par with desktop sites, new IAB Europe research shows

Bjorn Bojen
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26/09/2016
Brussels, 27 September 2016 – As mobile takes centre stage, advertisers are taking advantage of its growth to engage with […]
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Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015

Bjorn Bojen
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21/09/2016
Mobile display continues to outpace search and grew by an exponential 92.6% to €19 billion ($26 billion)   Brussels, 22 […]
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Blog

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Guest Blog Post with Triton Digital - The Top 5 Monetisation Tactics for Digital Audio Publishers

Amy Mazzola
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20/02/2023
  In this week’s member guest blog post we caught up with Simon Lee,  Audio Marketplace Operations Director at Triton […]
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IAB Europe’s Sustainability Standards Committee Share Agreed Definition of Sustainable Digital Advertising

Lauren Wakefield
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16/02/2023
Once a fairly niche topic in the world of digital advertising, sustainability has, in recent years, moved up the agenda […]
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IAB Europe Stands with IAB Turkey and Calls for International Support in the Aftermath of the Earthquakes in Turkey and Syria

Lauren Wakefield
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14/02/2023
Last week, we heard the devastating news that two deadly earthquakes, of magnitude 7.7 and 7.6, respectively, took over 6,400 […]
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IAB Europe’s Prestigious Annual Awards are Open for Entries!

Amy Mazzola
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08/02/2023
Entries for the prestigious annual MIXX Awards Europe and IAB Europe Research Awards are now open  New for 2023 - […]
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A Precedent-Setting Case for Omni-Channel Consent- an Overview by Jill Briggs, IAB Canada

Amy Mazzola
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02/02/2023
  Jill Briggs, Head of Policy, IAB Canada Heading up the policy pillar at IAB Canada, Jill helps members navigate […]
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Expert Predictions for 2023: IAB Europe’s CEO Shares Her Thoughts with New Digital Age

Amy Mazzola
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25/01/2023
  New Digital Age asked experts from all corners of the digital industry to look beyond the uncertain economic horizon, […]
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