How to Comply with EU Rules Applicable to Online Native Advertising
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. […]
Read More »Online advertising driven by mobile in H1 2016 to €18.6bn, latest AdEx Benchmark study reveals
Brussels 23 November - IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2016 study. […]
Read More »European publishers urge European Commission to recognise importance of digital advertising in review of the ePrivacy Directive
Brussels, 23 November 2016 – With media independence a hot topic across Europe and around the world, European publishers today […]
Read More »IAB Europe White Paper: Using Data Effectively in Programmatic
An updated version of this white paper with GDPR considerations is available here Consumers are using an ever-increasing variety of […]
Read More »EDAA enhances transparency and user control for online video advertising
Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transparency and […]
Read More »Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe survey shows
Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and […]
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