Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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13.9%: The percentage of Adblock users in Romania

Bjorn Bojen
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02/02/2016
IAB Romania and Agora Project, with the support of Quantix Marketing Consulting and PageFair have conducted an extensive study in […]
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Data Protection deal is a setback for Europe's digital economy

Bjorn Bojen
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16/12/2015
The political deal struck on Europe’s future data protection law is bad news for consumers and for businesses. IAB Europe […]
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Online advertising is driven by display in H1 2015 to a total of €16bn, IAB Europe report reveals

Bjorn Bojen
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09/12/2015
Online advertising grew 9.7% on a like-for-like basis to a value of €16bn for the first half of 2015 from […]
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Europe’s booming online ad industry accounts for 1.4 million jobs and € 100 billion of Gross Value

Bjorn Bojen
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25/11/2015
Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now […]
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IAB Europe Report: How online advertising enables the digital economy of the future

Bjorn Bojen
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25/11/2015
Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the […]
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New framework for transatlantic data transfers needed in wake of Schrems judgment

Bjorn Bojen
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06/10/2015
Following today’s judgment of the CJEU in Case C-362/14 Maximilian Schrems v Data Protection Commissioner invalidating the “Safe Harbour” Decision, […]
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Blog

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TCF Governance Board Call For Observers From European Level Advertising Ecosystem Industry Associations

Helen Mussard
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06/01/2021
IAB Europe is hereby issuing a call for expressions of interest from European regional-level advertising ecosystem organisations wishing to participate […]
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That’s a wrap! 2020 Highlights from IAB Europe

Lauren Wakefield
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18/12/2020
As we say so long to 2020 and get ready to welcome 2021, we take a look back on some […]
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IAB Europe Submits Response To Preliminary Report of The Belgian Data Protection Authority

Helen Mussard
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07/12/2020
Today, IAB Europe has submitted its written response to a preliminary report issued by the Belgian Data Protection Authority’s (APD) […]
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Looking to Get More Involved In Industry & Policy Initiatives in 2021? Join Our Committees!

Helen Mussard
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03/12/2020
This year, IAB Europe's committees and taskforces have produced some incredible outputs. From producing guides on the Post Third-Party Cookie […]
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GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR

Helen Mussard
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30/11/2020
IAB Europe works to provide analysis and guidance on the interpretation and application of EU privacy and data protection rules […]
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IAB Europe Virtual Programmatic Day H2 2020 Wrap-Up

Lauren Wakefield
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27/11/2020
IAB Europe’s second VPD of 2020 took place on the 19th of November and what a truly insightful day it […]
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