Clear evolution of programmatic strategy across markets
Brussels, 21st June 2016 – advertisers are experimenting with hybrid models but still relying on agencies whilst publishers are developing […]
Read More »IAB Europe Research Awards Winners Webinar on Consumer Behaviour and Media Planning – 5 July
Join this webinar to gain insight into best practice in consumer behaviour research and media planning When? Tuesday 5th July […]
Read More »Buy-side and sell-side stakeholders recognise the role of programmatic in driving business impacts
Brussels, 8th June 2016 – reduction of media wastage and greater cost and trading efficiencies are identified as the biggest […]
Read More »Ad Blocking Detection Guidance
IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that such detection without the consent […]
Read More »IAB Europe position on the proposal for a Directive concerning contracts for the supply of digital content
IAB Europe agrees that consumers may indeed participate in a value exchange when they access online services that are free […]
Read More »Winner Ad Venture Student Competition announced
Brussels, 30 May 2016: The jury of the third round of the Ad Venture Student Competition, organised by the European […]
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