Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe publishes Viewable Impressions White Paper

Bjorn Bojen
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11/02/2015
IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive […]
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IAB Europe expands membership and programmes to drive digital advertising growth

Bjorn Bojen
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19/01/2015
A set of new initiatives in 2014 Under a new CEO since February 2014, IAB Europe recently rolled out a […]
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IAB Europe launches Digital Innovation Showcase Europe (DISE)

Bjorn Bojen
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11/12/2014
On 3 December 2014, IAB Europe celebrated the official launch of Digital Innovation Showcase Europe (DISE) in the European Parliament, […]
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IAB Europe launches the Multi-Device and Connected World Library of Research

Bjorn Bojen
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05/11/2014
This library brings the most recent best practice multi-device and cross market studies together in one place. IAB Europe has […]
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IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014

Bjorn Bojen
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02/09/2014
IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014 Digital stakeholders to share their […]
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IAB Europe’s Research Awards Winners 2014

Bjorn Bojen
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23/05/2014
IAB Europe is delighted to announce the winners for its 2014 Research Awards, sponsored by comScore. The awards recognise and […]
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Blog

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TCF v2.0 Workshop 8: Ready for launch? The final Countdown to Switchover

Helen Mussard
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26/03/2020
IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of […]
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Xandr and IAB Europe buy-side Connected TV poll - take part now - deadline extended!

Marie-Clare Puffett
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12/03/2020
The consumption of TV is changing as users become more connected and devices proliferate. As a result, brands and planners […]
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IAB Europe upcoming events calendar

Marie-Clare Puffett
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10/03/2020
Supply Chain Transparency Guide Webinar - 26th March If the digital advertising industry is to increase investment from the buy-side […]
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TCF v2.0 Workshop 7: Vamp up your validation. An Introduction To The CMP TCF v2.0 Validator Tool

Helen Mussard
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26/02/2020
IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of […]
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TCF v2.0 Workshop 6: Getting it right! (Part 2) The Do’s and Don’ts For a Vendor – Technical Implementation

Helen Mussard
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26/02/2020
IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of […]
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TCF v2.0 Workshop 5: Getting it right! (Part 1) . The Do’s and Don’ts of a CMP – Technical implementation

Helen Mussard
|
26/02/2020
IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of […]
Read More »
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