Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe publishes Viewable Impressions White Paper

Bjorn Bojen
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11/02/2015
IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive […]
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IAB Europe expands membership and programmes to drive digital advertising growth

Bjorn Bojen
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19/01/2015
A set of new initiatives in 2014 Under a new CEO since February 2014, IAB Europe recently rolled out a […]
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IAB Europe launches Digital Innovation Showcase Europe (DISE)

Bjorn Bojen
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11/12/2014
On 3 December 2014, IAB Europe celebrated the official launch of Digital Innovation Showcase Europe (DISE) in the European Parliament, […]
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IAB Europe launches the Multi-Device and Connected World Library of Research

Bjorn Bojen
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05/11/2014
This library brings the most recent best practice multi-device and cross market studies together in one place. IAB Europe has […]
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IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014

Bjorn Bojen
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02/09/2014
IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014 Digital stakeholders to share their […]
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IAB Europe’s Research Awards Winners 2014

Bjorn Bojen
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23/05/2014
IAB Europe is delighted to announce the winners for its 2014 Research Awards, sponsored by comScore. The awards recognise and […]
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Blog

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Programmatic Audio Blog series - Measurement and Supply

Alex Macarescu
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23/10/2019
Digital audio is not a new concept but as it grows it is causing a shift-change in the advertising landscape. […]
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Network Next - A Networking Event for National IABs from Across Europe

Alex Macarescu
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17/10/2019
On the 10th & 11th October, IAB Europe hosted its second Network Next event of 2019. Exclusively for leaders of […]
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Unified ID - What are the building blocks for solutions?

Marie-Clare Puffett
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23/09/2019
Author: Alwin Viereck, Head of Programmatic Advertising and Ad Management, United Internet Media In my last blog post, I outlined […]
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Meet IAB Europe at DMEXCO

Bjorn Bojen
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11/08/2019
The IAB Europe team will be at DMEXCO in Cologne, on the 11-12 September. Don’t miss our panels of industry […]
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Programmatic Audio Blog series - developments, opportunities and challenges

Bjorn Bojen
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07/08/2019
Digital audio is not a new concept but as it grows it is causing a shift-change in the advertising landscape. […]
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Digital Ad Spend in Europe - additional perspectives

Bjorn Bojen
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29/07/2019
Author: Phil Sumner, Global Media Insights Director, Teads and IAB Europe Board member Digital advertising spend has not experienced a […]
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