Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Online advertising is driven by display in H1 2015 to a total of €16bn, IAB Europe report reveals

Bjorn Bojen
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09/12/2015
Online advertising grew 9.7% on a like-for-like basis to a value of €16bn for the first half of 2015 from […]
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Europe’s booming online ad industry accounts for 1.4 million jobs and € 100 billion of Gross Value

Bjorn Bojen
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25/11/2015
Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now […]
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IAB Europe Report: How online advertising enables the digital economy of the future

Bjorn Bojen
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25/11/2015
Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the […]
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New framework for transatlantic data transfers needed in wake of Schrems judgment

Bjorn Bojen
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06/10/2015
Following today’s judgment of the CJEU in Case C-362/14 Maximilian Schrems v Data Protection Commissioner invalidating the “Safe Harbour” Decision, […]
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European Programmatic Market increases 70.5% to €3.65bn in 2014

Bjorn Bojen
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15/09/2015
At Dmexco 2015, IAB Europe announced that that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in […]
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Brands get to grips with mobile, but apps need further development

Bjorn Bojen
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08/09/2015
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]
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Blog

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Member Guest Post with Samsung Ads - Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

Lauren Wakefield
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29/03/2021
In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, as he shares new exclusive […]
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GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

Helen Mussard
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25/03/2021
IAB Europe works to produce relevant guidance on the implementation of EU privacy and data protection rules applicable in the […]
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Member Guest Blog with Freewheel - The Programmatic Paradox

Lauren Wakefield
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23/03/2021
This week, we caught up with Emmanuel Josserand, Senior Director Agency, Brand and Industry Relations at Freewheel and Lead for […]
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Member Guest Blog with Didomi - The Rise of CTV Advertising Should Not Sacrifice Consumer Privacy

Lauren Wakefield
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18/03/2021
In this week's member guest blog post, we welcome Tamara Nordberg, Product Marketing Manager at Didomi as she explores the […]
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Just One Month To Go! Have You Entered Europe's Leading Creative & Research Awards?

Helen Mussard
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17/03/2021
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research project over the last year? […]
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Member Guest Blog with Admitad - It’s All About Data, Is the Advertising Industry Prepared?

Lauren Wakefield
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10/03/2021
In this week's member guest blog post, we welcome Igor Gubin, Region Manager, Europe for Admitad, as he shares key […]
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