Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe survey shows
Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and […]
Read More »IAB Europe Panel @RTA Summit - Current State of Programmatic, Market Size and Growth - November 9th, 9AM
Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit […]
Read More »IAB Europe Speaking Slot @RTA Summit - What does the EU’s new privacy law mean for digital advertising? - November 9th, 12.40PM
Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit […]
Read More »Mobile site development on par with desktop sites, new IAB Europe research shows
Brussels, 27 September 2016 – As mobile takes centre stage, advertisers are taking advantage of its growth to engage with […]
Read More »Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015
Mobile display continues to outpace search and grew by an exponential 92.6% to €19 billion ($26 billion) Brussels, 22 […]
Read More »Global Online Media Leaders Join Forces to Improve Consumer Ad Experience
Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards COLOGNE, GERMANY (dmexco) - September 15, […]
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