European publishers urge European Commission to recognise importance of digital advertising in review of the ePrivacy Directive
Brussels, 23 November 2016 – With media independence a hot topic across Europe and around the world, European publishers today […]
Read More »IAB Europe White Paper: Using Data Effectively in Programmatic
An updated version of this white paper with GDPR considerations is available here Consumers are using an ever-increasing variety of […]
Read More »EDAA enhances transparency and user control for online video advertising
Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transparency and […]
Read More »Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe survey shows
Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and […]
Read More »IAB Europe Panel @RTA Summit - Current State of Programmatic, Market Size and Growth - November 9th, 9AM
Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit […]
Read More »IAB Europe Speaking Slot @RTA Summit - What does the EU’s new privacy law mean for digital advertising? - November 9th, 12.40PM
Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit […]
Read More »
