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News

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Get your work recognised with a European award – IAB Europe Research Awards

Bjorn Bojen
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02/02/2017
The IAB Europe Research Awards are an opportunity to gain industry recognition for your digital research projects to be showcased […]
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Get your campaigns recognised with a European award – MIXX Awards Europe

Bjorn Bojen
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02/02/2017
The MIXX Awards are an opportunity gain industry recognition for your European campaigns and to educate the marketplace about what […]
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TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising.

Bjorn Bojen
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23/01/2017
The European Advertising Consumer Research Index 2016 report delivers a broad view of attitudes and awareness of the European Self-Regulatory Programme […]
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IAB Europe Video Ad Formats Survey - Take part now!

Bjorn Bojen
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23/01/2017
Which video ad formats work for brand building? The aim of this survey is to learn about the video ad […]
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IAB Europe Press release: European ad industry releases new data about powerful economic benefits across the EU delivered by advertising

Bjorn Bojen
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16/01/2017
Brussels, 16 January 2017 –  At the time when advertising is under increased regulatory scrutiny across the continent, the EU-wide […]
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Interact 2017 Conference May 23-24: Registrations are now open!

Bjorn Bojen
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12/01/2017
Interact is the premiere gathering of Europe’s digital advertising industry, where leaders advertisers, industry experts, agencies and media owners come […]
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Blog

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Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee

Amy Mazzola
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24/08/2023
  Programmatic advertising has transformed the way digital ads are bought and sold. First introduced to the market in the […]
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IAB Europe’s Unmissable Upcoming H2 Events!

Amy Mazzola
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14/08/2023
  Summer may be coming to an end but fear not as we have a variety of great events popping […]
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Member Guest Post with Advertima: Retail Media is Revitalising – Not Replacing – Trade Marketing

Amy Mazzola
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08/08/2023
  In this week’s member guest blog post we caught up with James Allison, Director of Partnerships at Advertima. In […]
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Unpacking Omnichannel: Debunking Misconceptions & Exploring its True Potential

Amy Mazzola
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02/08/2023
  In the rapidly evolving digital advertising landscape, new buzzwords continually emerge. One such term that has gained significant attention […]
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Digital Services Act is an Opportunity for Industry Standardization

Amy Mazzola
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27/07/2023
  IAB Europe’s DSA Taskforce Actively Working to Support Compliance Efforts, Open For Members to Join IAB Europe continues to […]
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Unlock a More Sustainable Future: Introducing Our New Guide to Sustainable Business Decision-Making

Lauren Wakefield
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27/07/2023
We’re excited to announce the release of our latest Guide to Improving Sustainable Business Decision-Making to help you, and your […]
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