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How to Comply with EU Rules Applicable to Online Native Advertising

Bjorn Bojen
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07/12/2016
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. […]
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Online advertising driven by mobile in H1 2016 to €18.6bn, latest AdEx Benchmark study reveals

Bjorn Bojen
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23/11/2016
Brussels 23 November -  IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2016 study. […]
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European publishers urge European Commission to recognise importance of digital advertising in review of the ePrivacy Directive

Bjorn Bojen
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23/11/2016
Brussels, 23 November 2016 –  With media independence a hot topic across Europe and around the world, European publishers today […]
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IAB Europe White Paper: Using Data Effectively in Programmatic

Bjorn Bojen
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17/11/2016
An updated version of this white paper with GDPR considerations is available here Consumers are using an ever-increasing variety of […]
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EDAA enhances transparency and user control for online video advertising

Bjorn Bojen
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14/11/2016
Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transparency and […]
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Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe survey shows

Bjorn Bojen
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09/11/2016
Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and […]
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Blog

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Interact 2023 - Get Your Early Bird Tickets & Dive Into Innovation, Sustainability & Growth in Digital Advertising

Amy Mazzola
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23/02/2023
  Interact is back for 2023 and we are very excited to be heading to Madrid 23rd - 24th May […]
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Guest Blog Post with Triton Digital - The Top 5 Monetisation Tactics for Digital Audio Publishers

Amy Mazzola
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20/02/2023
  In this week’s member guest blog post we caught up with Simon Lee,  Audio Marketplace Operations Director at Triton […]
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IAB Europe’s Sustainability Standards Committee Share Agreed Definition of Sustainable Digital Advertising

Lauren Wakefield
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16/02/2023
Once a fairly niche topic in the world of digital advertising, sustainability has, in recent years, moved up the agenda […]
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IAB Europe Stands with IAB Turkey and Calls for International Support in the Aftermath of the Earthquakes in Turkey and Syria

Lauren Wakefield
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14/02/2023
Last week, we heard the devastating news that two deadly earthquakes, of magnitude 7.7 and 7.6, respectively, took over 6,400 […]
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IAB Europe’s Prestigious Annual Awards are Open for Entries!

Amy Mazzola
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08/02/2023
Entries for the prestigious annual MIXX Awards Europe and IAB Europe Research Awards are now open  New for 2023 - […]
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A Precedent-Setting Case for Omni-Channel Consent- an Overview by Jill Briggs, IAB Canada

Amy Mazzola
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02/02/2023
  Jill Briggs, Head of Policy, IAB Canada Heading up the policy pillar at IAB Canada, Jill helps members navigate […]
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