Buy-side and Sell-side stakeholders demand options for Digital Video Advertising Campaigns
Brussels, 27 April 2017 - Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital […]
Read More »Press release: Research reveals Sublime Skinz’ video format to be more effective than pre-roll for driving audience engagement and action
More than 80% of respondents in a new Ipsos study report that innovative outstream units are the most appealing and […]
Read More »IAB Europe releases its consolidated Interact 2017 PREVIEW PROGRAMME revealing top-of-mind industry issues to be tackled by outstanding industry thought leaders
Brussels, 29 March - IAB Europe is the organiser of the Interact 2017 conference, taking place in Amsterdam on 23-24 […]
Read More »Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe
Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences Washington, DC, Brussels, March 22, 2017 -- The […]
Read More »IAB Europe Metrics and KPIs survey – take part now!
Which metrics drive brand advertising investment in digital? IAB Europe invites the industry to share insight about their measurement priorities […]
Read More »Press Release: Townsend Feehan, CEO of IAB Europe becomes EDAA Chair
Brussels, 9 March 2017 – We are pleased to announce that Townsend Feehan, CEO of IAB Europe, has been appointed […]
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