Interactive Advertising Bureau

News Room


News

VIEW ALL NEWS ARTICLES

Press release: comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to JICWEBS Industry Agreed Principles

Bjorn Bojen
|
05/05/2017
ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™ LONDON, UK, 5th July, 2017 – […]
Read More »

Press Release: MIXX Awards Europe 2017 Shortlist of Finalists Announced

Bjorn Bojen
|
03/05/2017
IAB Europe is delighted to announce the shortlist of finalists for The MIXX Awards Europe 2017. Winners of the thirteen […]
Read More »

Press release: IAB Europe Research Awards 2017 Shortlist of Finalists

Bjorn Bojen
|
02/05/2017
IAB Europe is delighted to announce the shortlist of finalists for the IAB Europe Research Awards 2017. Winners of the […]
Read More »

Buy-side and Sell-side stakeholders demand options for Digital Video Advertising Campaigns

Bjorn Bojen
|
26/04/2017
Brussels, 27 April 2017 - Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital […]
Read More »

Press release: Research reveals Sublime Skinz’ video format to be more effective than pre-roll for driving audience engagement and action

Bjorn Bojen
|
23/04/2017
More than 80% of respondents in a new Ipsos study report that innovative outstream units are the most appealing and […]
Read More »

IAB Europe releases its consolidated Interact 2017 PREVIEW PROGRAMME revealing top-of-mind industry issues to be tackled by outstanding industry thought leaders

Bjorn Bojen
|
28/03/2017
Brussels, 29 March -  IAB Europe is the organiser of the Interact 2017 conference, taking place in Amsterdam on 23-24 […]
Read More »
1 … 60 61 62 63 64 … 78

Blog

VIEW ALL BLOG POSTS

That’s a Wrap! Key Takeaways from the IAB Europe Digital Advertising Sustainability Summit

Lauren Wakefield
|
15/11/2023
On the 9th of November, around 100 stakeholders from across the advertising industry came together to discuss and debate sustainability […]
Read More »

Guest Member Blog Post with Advertima - How In-Store Audience Segmentation Impacts Retail Media Performance

Amy Mazzola
|
02/11/2023
In this week’s member guest blog post we caught up with James Allison, Director Market Development at Advertima. In this […]
Read More »

The Growth of Hybrid Video On Demand with FreeWheel

Amy Mazzola
|
20/10/2023
In this week’s member guest blog post we caught up with Emmanuel Josserand, Sr Dir. Brand, Agency and Industry Relations, […]
Read More »

IAB Europe Publish Summary of their DSA Ads Transparency Approach

Amy Mazzola
|
20/10/2023
Today, IAB Europe published a summary of the solution approach for supply chain standards which has been created to help […]
Read More »

IAB Europe Launches New Retailer Only Council

Amy Mazzola
|
20/09/2023
  IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media in Europe Since IAB Europe’s […]
Read More »

Guest Member Blog Post with IMPACT+ - How to Reduce the Carbon Impact of Your Digital Advertising

Lauren Wakefield
|
19/09/2023
  According to the World Meteorological Organisation (WMO), the last 8 years have been the hottest on record. The signs […]
Read More »
1 … 60 61 62 63 64 … 137
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram