Press release: Research reveals Sublime Skinz’ video format to be more effective than pre-roll for driving audience engagement and action
More than 80% of respondents in a new Ipsos study report that innovative outstream units are the most appealing and […]
Read More »IAB Europe releases its consolidated Interact 2017 PREVIEW PROGRAMME revealing top-of-mind industry issues to be tackled by outstanding industry thought leaders
Brussels, 29 March - IAB Europe is the organiser of the Interact 2017 conference, taking place in Amsterdam on 23-24 […]
Read More »Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe
Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences Washington, DC, Brussels, March 22, 2017 -- The […]
Read More »IAB Europe Metrics and KPIs survey – take part now!
Which metrics drive brand advertising investment in digital? IAB Europe invites the industry to share insight about their measurement priorities […]
Read More »Press Release: Townsend Feehan, CEO of IAB Europe becomes EDAA Chair
Brussels, 9 March 2017 – We are pleased to announce that Townsend Feehan, CEO of IAB Europe, has been appointed […]
Read More »Press Release: comScore Announces UK Launch of Video Metrix® Multi-Platform to Measure Video Audiences Across Smartphones, Tablets and Desktops
Launch Includes Mobile Video Reporting for YouTube and Its Partner Channels to Bolster Measurement of Distributed Content London, 23 February […]
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