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Press Release: comScore Opens Global Access to Free Viewability Measurement

Bjorn Bojen
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13/09/2017
Platform Now Available to Worldwide Advertisers, Publishers, Agencies and Ad Networks to Promote Trust and Transparency in Digital Advertising RESTON, […]
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IAB Europe Press Release: Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows

Bjorn Bojen
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12/09/2017
Programmatic video surges by more than 150% Cologne, 13th September 2017 – At dmexco today, IAB Europe in collaboration with […]
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IAB Europe Press Release: Cross-media measurement and quality metrics remain top of agenda, new IAB Europe research confirms

Bjorn Bojen
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06/09/2017
Brussels, 7th September 2017 - IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment […]
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IAB Europe Press Release: The dire unintended consequences of restricting data-driven ads

Bjorn Bojen
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06/09/2017
Brussels, 7 September 2017 – Obstructing the collection and use of data in digital advertising would have serious and unintended […]
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Member News: Sublime Skinz launches enhanced mobile video ad format to improve user experience

Bjorn Bojen
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06/09/2017
Skin-based advertising company, Sublime Skinz, will reveal an enhanced mobile ad format at dmexco 2017 that delivers seamless video advertising […]
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IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe

Bjorn Bojen
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09/08/2017
Brussels, 10th August 2017 - The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of […]
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Blog

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New IAB Europe Attitudes to Retail Media in Europe Survey Now Open!

Amy Mazzola
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21/03/2024
We’re excited to invite retail media buyers and sellers to participate in our new Attitudes to Retail Media survey.  We […]
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Guest Member Blog Post with Coinis: Transforming Workplaces: The Unique Culture of Coinis

Amy Mazzola
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13/03/2024
In this week’s guest member blog post, we caught up with Isidora Matović, Social Media Manager at Coinis as she […]
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European Court Ruling on IAB Europe v APD: Clearing the Fog

Lauren Wakefield
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08/03/2024
On 7th March, the Court of Justice of the European Union (CJEU) delivered a ruling in IAB Europe v APD. […]
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Inspire Inclusion in Digital Advertising this International Women’s Day - Join Our Committees

Amy Mazzola
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08/03/2024
Join us in celebrating International Women’s Day by encouraging the remarkable women in your teams and in our industry to […]
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Understanding SBTi Targets and Greenhouse Gas (GHG) Protocol in Digital Advertising

Lauren Wakefield
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06/03/2024
Dimitris Beis, Data Analyst & Sustainability Manager at IAB Europe shares key insights to help stakeholders in the digital advertising […]
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Programmatic Perspectives Omnichannel FAQ Blog - What it is, What it’s Not.. and How and Why You Should Implement it As Part Of Your Programmatic Strategy

Amy Mazzola
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28/02/2024
IAB Europe’s Programmatic Trading Committee has put together this handy FAQ to demystify common questions on omnichannel strategies. In this […]
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