Press Release: comScore Opens Global Access to Free Viewability Measurement
Platform Now Available to Worldwide Advertisers, Publishers, Agencies and Ad Networks to Promote Trust and Transparency in Digital Advertising RESTON, […]
Read More »IAB Europe Press Release: Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows
Programmatic video surges by more than 150% Cologne, 13th September 2017 – At dmexco today, IAB Europe in collaboration with […]
Read More »IAB Europe Press Release: Cross-media measurement and quality metrics remain top of agenda, new IAB Europe research confirms
Brussels, 7th September 2017 - IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment […]
Read More »IAB Europe Press Release: The dire unintended consequences of restricting data-driven ads
Brussels, 7 September 2017 – Obstructing the collection and use of data in digital advertising would have serious and unintended […]
Read More »Member News: Sublime Skinz launches enhanced mobile video ad format to improve user experience
Skin-based advertising company, Sublime Skinz, will reveal an enhanced mobile ad format at dmexco 2017 that delivers seamless video advertising […]
Read More »IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe
Brussels, 10th August 2017 - The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of […]
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