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Press Release: comScore Opens Global Access to Free Viewability Measurement

Bjorn Bojen
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13/09/2017
Platform Now Available to Worldwide Advertisers, Publishers, Agencies and Ad Networks to Promote Trust and Transparency in Digital Advertising RESTON, […]
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IAB Europe Press Release: Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows

Bjorn Bojen
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12/09/2017
Programmatic video surges by more than 150% Cologne, 13th September 2017 – At dmexco today, IAB Europe in collaboration with […]
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IAB Europe Press Release: Cross-media measurement and quality metrics remain top of agenda, new IAB Europe research confirms

Bjorn Bojen
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06/09/2017
Brussels, 7th September 2017 - IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment […]
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IAB Europe Press Release: The dire unintended consequences of restricting data-driven ads

Bjorn Bojen
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06/09/2017
Brussels, 7 September 2017 – Obstructing the collection and use of data in digital advertising would have serious and unintended […]
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Member News: Sublime Skinz launches enhanced mobile video ad format to improve user experience

Bjorn Bojen
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06/09/2017
Skin-based advertising company, Sublime Skinz, will reveal an enhanced mobile ad format at dmexco 2017 that delivers seamless video advertising […]
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IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe

Bjorn Bojen
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09/08/2017
Brussels, 10th August 2017 - The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of […]
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Blog

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Have Your Say in Our Latest Surveys! From Sustainability and AI to the Post Third-Party Cookie Era, Your Input Matters

Lauren Wakefield
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07/12/2023
At IAB Europe, we love research and with our extensive experience of undertaking industry attitude and benchmarking studies on a […]
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Be Merry & Bright and Full of Insight. Don’t Miss Our Final Events for 2023

Lauren Wakefield
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07/12/2023
December may be in full swing with the end of the year in sight, but we still have a few […]
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Your Input Matters: Participate in Our 2023 State of Readiness - Sustainability in Digital Advertising Survey Today

Lauren Wakefield
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30/11/2023
We’re thrilled to announce that the 2023 State of Readiness - Sustainability in Digital Advertising survey is now open! We […]
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We Need Your Insight: Industry Readiness for Third-Party Cookie Deprecation Survey

Amy Mazzola
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29/11/2023
How ready is the digital advertising industry for a post-third-party cookie world? Share your insights and expertise in our survey […]
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Exploring Retail Media Measurement: A Q&A with Our Retail Media Committee Experts 

Amy Mazzola
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22/11/2023
Retail Media is transforming the digital advertising ecosystem and how brands invest in it. In a recent IAB Europe survey, […]
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That’s a Wrap! Key Takeaways from the IAB Europe Digital Advertising Sustainability Summit

Lauren Wakefield
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15/11/2023
On the 9th of November, around 100 stakeholders from across the advertising industry came together to discuss and debate sustainability […]
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