IAB Europe Press Release: Cross-media measurement and quality metrics remain top of agenda, new IAB Europe research confirms
Brussels, 7th September 2017 - IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment […]
Read More »IAB Europe Press Release: The dire unintended consequences of restricting data-driven ads
Brussels, 7 September 2017 – Obstructing the collection and use of data in digital advertising would have serious and unintended […]
Read More »Member News: Sublime Skinz launches enhanced mobile video ad format to improve user experience
Skin-based advertising company, Sublime Skinz, will reveal an enhanced mobile ad format at dmexco 2017 that delivers seamless video advertising […]
Read More »IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe
Brussels, 10th August 2017 - The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of […]
Read More »IAB Europe Press Release: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio
Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio which is a set of […]
Read More »Press release: comScore Introduces New MyMetrix Explore Data Exploration and Visualization Tool
MyMetrix Explore Gives Clients More Ways to Access, Analyze and Discover comScore Data RESTON, VA, July 28, 2017 – comScore today […]
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