Press release: New AdRoll Research Finds 81% of Organisations Use Marketing Attribution
Global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to survey […]
Read More »Press release: IAB Turkey releases 2017 half year digital ad revenue
DIGITAL AD REVENUES IN TURKEY INCREASED BY 14.6%, REACHING TO 1,063 BILLION* TL IN THE FIRST HALF OF 2017 According to […]
Read More »8 European associations ask MEPs to recognise the right of online services to decide their business model
On 10 October 2017, eight associations, among them IAB Europe, representing stakeholders of the European publishing, media, and advertising industries […]
Read More »Industry Coalition for Data Protection writes letter to MEPs on ePrivacy
On Friday September 29th, the Industry Coalition for Data Protection of which IAB Europe is a member wrote an open letter […]
Read More »Press Release: comScore Opens Global Access to Free Viewability Measurement
Platform Now Available to Worldwide Advertisers, Publishers, Agencies and Ad Networks to Promote Trust and Transparency in Digital Advertising RESTON, […]
Read More »IAB Europe Press Release: Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows
Programmatic video surges by more than 150% Cologne, 13th September 2017 – At dmexco today, IAB Europe in collaboration with […]
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