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News

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Coalition for Better Ads to Introduce Better Ads Experience Program

Bjorn Bojen
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18/12/2017
In January 2018, the Coalition will begin rollout of the Better Ads Experience Program, a voluntary initiative for industry participants […]
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MIXX Awards Europe 2018 open for entries

Bjorn Bojen
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05/12/2017
The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe. Winning entries will be showcased to […]
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IAB Europe Research Awards 2018 open for entries

Bjorn Bojen
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05/12/2017
The IAB Europe Research Awards 2018 recognise and showcase great European digital research projects and the contribution they have made […]
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Press Release: Sublime Skinz named as one of the fastest growing technology companies in France

Bjorn Bojen
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02/12/2017
Sublime Skinz ranked 19th in Deloitte’s prestigious 2017 Technology Fast 50 London, 27th November 2017, Sublime Skinz, the leading solution for high-impact […]
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IAB Europe Press Release: IAB Europe presents industry consent mechanism for meeting challenges under the GDPR and calls for broad industry engagement on further development and roll-out

Bjorn Bojen
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28/11/2017
London, 28 November 2017 – IAB Europe today presented a new technical standard to support the digital advertising ecosystem in […]
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IAB Europe Press Release: Buy and sell-side stakeholders increase recognition of programmatic business impacts beyond efficiencies

Bjorn Bojen
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27/11/2017
Brussels, 27 November 2017 – Better campaign reporting and control on the buy-side and improved inventory control on the sell-side […]
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Blog

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We Need Your Insight: Industry Readiness for Third-Party Cookie Deprecation Survey

Amy Mazzola
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29/11/2023
How ready is the digital advertising industry for a post-third-party cookie world? Share your insights and expertise in our survey […]
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Exploring Retail Media Measurement: A Q&A with Our Retail Media Committee Experts 

Amy Mazzola
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22/11/2023
Retail Media is transforming the digital advertising ecosystem and how brands invest in it. In a recent IAB Europe survey, […]
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That’s a Wrap! Key Takeaways from the IAB Europe Digital Advertising Sustainability Summit

Lauren Wakefield
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15/11/2023
On the 9th of November, around 100 stakeholders from across the advertising industry came together to discuss and debate sustainability […]
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Guest Member Blog Post with Advertima - How In-Store Audience Segmentation Impacts Retail Media Performance

Amy Mazzola
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02/11/2023
In this week’s member guest blog post we caught up with James Allison, Director Market Development at Advertima. In this […]
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The Growth of Hybrid Video On Demand with FreeWheel

Amy Mazzola
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20/10/2023
In this week’s member guest blog post we caught up with Emmanuel Josserand, Sr Dir. Brand, Agency and Industry Relations, […]
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IAB Europe Publish Summary of their DSA Ads Transparency Approach

Amy Mazzola
|
20/10/2023
Today, IAB Europe published a summary of the solution approach for supply chain standards which has been created to help […]
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