Interact 2024 - Day Two Highlights
Lauren Wakefield
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31/05/2024
On 21-22 May we hosted our annual flagship conference Interact 2024 in Milan where we brought industry leaders, innovators, and […]
Read More »Connecting the Dots: Product-Level Programmatic Emissions and AdTech’s Total Greenhouse Gas Footprint
Lauren Wakefield
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30/05/2024
Dimitris Beis, Data Analyst & Sustainability Manager at IAB Europe shares his thoughts on the interplay between product-level programmatic emissions and […]
Read More »IAB Europe's Update on the European Union Elections
From 6-9 June, EU citizens will be voting for their 720 representatives in the Parliament. To help navigate the upcoming […]
Read More »Member Guest Blog With Amazon Ads: The Conversation Around Cookies Is a Distraction, Here’s How Brands Can Move Beyond It
In this week's guest member blog post we caught up with Frazer Locke, Director, EU & APAC AdTech Sales at […]
Read More »A Q&A with IAB Europe's Retail Media Committee - The Value of Retail Media to Brands and Evolving Use Cases
Lauren Wakefield
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15/05/2024
Retail Media is transforming the digital advertising ecosystem. With this transformation comes a shift in how brands align their media […]
Read More »Guest Member Blog Post with Digiseg: Can We Finally Abandon the Myth of One-to-One Marketing?
In this week’s guest member blog post, we caught up with Søren H. Dinesen, the co-founder and CEO of Digiseg. […]
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